Bottle in the Dark Fotografia Publicitària by Pierluigi Fossa is a highly esteemed winner of the very prestigious 2021 A' Design Award de Fèrre in Fotografia Competition Category.
FèrreFotografia· 2021
Bottle in the Dark Fotografia Publicitària
Client: Pierluigi Fossa Photography
A' Design Award de Fèrre Winner in Fotografia Category
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- Verified Award Winner
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The Design
About Bottle in the Dark Fotografia Publicitària
Bottle in the Dark es una fotografia publicitària creada per una liquor istorica. L'imatge plaça la botelha al centre d'un decòr onirique, amb l'orizont fixat a l'infinit per concentrar l'atencion sul produch. De lums especials foguèron posicionadas sul plateau fotografic per metre en valor lo design modèrn e los materials de la botelha. Los tons escurs e l'atmosfèra ambienta evocan un mistèri e rapèlan de vesprades passadas entre amics. La fotografia foguèt realizada amb un dorsièr numeric de 150 megapixèls, per una talha finala de 70 per 100 centimètres a 300 dpi.
The Recognition
About the A' Design Award de Fèrre
Bottle in the Dark Fotografia Publicitària a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Bottle in the Dark Fotografia Publicitària siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Bottle in the Dark Fotografia Publicitària merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- I created this image
to arouse emotion and mystery for this historic liqueur. The dreamlike setting and the power of light enhance the new bottle design.
The use of special lights and their positioning on the photographic set highlighted the modern design of the bottle. The positioning in the center of the image and the horizon placed at infinity contribute to the best visualization of the product. - Dimensions & Packaging
- Final dimension image 70 x 100 cm 300 dpi
- Tags
- mistery,emotion,night,dreamlike,dream,secret,darkness,atmosphere
- Production Technology
- 150 megapixel digital back
- Design Challenge
- My team and I spent time and work looking for a light that could best enhance the design of the bottle and at the same time create emotion.
- Research
- To create this image we used the best digital hardware and software technologies
- Inspiration
- The modern design and the materials of the bottle were the inspiration to create this image which was used for promotional campaign around the world. The creative process was born starting from the design of the bottle and from the public to whom this product is intended.
The image wants to remember the atmosphere of evenings spent with friends. Mystery and atmosphere.
The design of the bottle and its materials suggested a minimal but not cold setting. - Project Duration
- The project started in July 2019 in Varese and finished in September 2019
- Operation Flow
- The creative process of the image was aimed at catching the attention of the consumer public. Especially the young one.
The idea was to create a dreamlike, mysterious atmosphere that reminded us of special evenings. - Team Members
- Pierluigi Fossa - Opificio42 team
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