Clarity Identitat Corporativa per Jeffery Fulton

Lo dissènh Clarity Identitat Corporativa per Jeffery Fulton es un laureat autfo estimfo del prestigfo 2021 A' Design Award de Bronze dins la Categoria de Competfo Grafica.

BronzeGrafica· 2021

Clarity Identitat Corporativa

per Jeffery Fulton

Client : Clarity Innovations

Laureat del A' Design Award de Bronze dins la Categoria Grafica

8,550

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Lo Concèpte

A prepaus de Clarity Identitat Corporativa

Clarity es una identitat corporativa concebuda per una entrepresa de tecnologia. Lo logotip combina dos simbòls utilizats en programacion, plaçats dins un triangle que suggerís un movement cap avant. Un ton blau escur exprimís la confiança, mentre qu'un ton blau viu evòca la tecnologia. La poliça Neo Sans es utilizada per son aspècte modèrne, que s'ajusta plan amb los cantons arredondits del logotip. Los degradats e las formas abstractas son evitats, de sòrta que l'identitat repausa sus de formas simplas e de caractèrs de programacion. L'identitat es tanben aplicada als articles corporatius.

La Reconoissença

A prepaus del A' Design Award de Bronze

Clarity Identitat Corporativa a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Clarity Identitat Corporativa siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Clarity Identitat Corporativa satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Clarity brand identity is an in-house rebrand project that was requested from the company's leadership team. The uniqueness of this project was incorporating coding symbols into the brand to convey that Clarity is a tech company. Additionally, design trends such as gradients and really abstract designs were off the table as well. This really only left us with primitive shapes, C, I, ,[], and {} to design with.
Inspiracion: Clarity is an in-house rebrand project that was requested from the company's leadership team. Working closely with leadership, we were tasked with designing a new logo that was bold, modern, clean, unique, and meaningful. Additionally, build out applicable concepts of corporate merchandise.
thorough research was done to make sure our logo wasn't an offshoot of somebody else's work. Inspiration came from coding logos and monday.com of all places.
Membres de l'Equipa: Jeffery Fulton
Zoe Rogers

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