L’Amour Red Packet Boxset Paquet Roge by Alex King is a highly esteemed winner of the very prestigious 2021 A' Design Award de Fèrre in Articles de Present Competition Category.
FèrreArticles de Present· 2021
L’Amour Red Packet Boxset Paquet Roge
by Alex King
Client: A&J Design
A' Design Award de Fèrre Winner in Articles de Present Category
Verified Award Winner
Verify Award Status for #122872The Design
About L’Amour Red Packet Boxset Paquet Roge
Aqueste cofre de paquets roges contèn 16 paquets roges per significar la fortuna e la completitud dins la vida. Los mercadièrs pòdon causir entre 26 dissènhs e combinasons diferentas d'"A" fins a "Z" segon las inicialas e los besonhs personals. Lo present personalizat ofrís a las personas un sentiment d'unicitat e es perfièch per crear una tòca personala per se meteis e per las personas qu'ajan de car. Destinat a las personas mariadas de la classa mejana que vòlon causir de paquets roges personals e los donar als enfants amb de melhors vòts.
The Recognition
About the A' Design Award de Fèrre
L’Amour Red Packet Boxset Paquet Roge a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que L’Amour Red Packet Boxset Paquet Roge siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, L’Amour Red Packet Boxset Paquet Roge merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- L’amourRed Packet Boxset by Journal de Chic contains 16 red packets, 8 pieces in each side to signify fortune and completeness in life. Merchants can choose out of 26 different designs and combination(“A” to “Z”) according to their initials and personal needs. There are another 4 playful designs (“$”, “500”, “CNY” and “HK”) to pair with the selected packet. Personalized gift offers people a sense of uniqueness and is perfect to create a personal touch for oneself and the people they cherish. Everyone is unique.Target for middle class married people (to be married) who intend to choose personalised red packets to represent oneself as unique, extraordinary and like no other. This design fills the gap in the commercial market in which only traditional red packets with initials in Chinese can be found.
- Dimensions & Packaging
- Fine paper, 20cmx20cmx3cm
- Tags
- red packer, lai see, lucky, festive design
- Production Technology
- Embossed graphics “Y” connecting to each other represents new year and future years to come, signifies hope and best wishes will last for long in coming decades. A large format of red packet is chosen so that people will not require to fold the dollar note into half while preparing it.
- Design Challenge
- We spend a lot of time in developing new printing effects that is optimum with our selected paper medium. People may feel good if the red packet is printed with their respective surname in Chinese, however, this design collection is new and would offer an alternative by showing initial in English - that is even more accessible for all at affordable price.
- Research
- We want to create something new to the market which is original. We understand that the female middle class in Asia would like to spend money on high fashion and luxury accessories. L'amour is new to the market as we do participant observation with female who are over year 30, eager to spend money on individualized items to reflect their social status with unique personality.
- Inspiration
- L’amour by Journal de Chic is a contemporary design for Chinese festival. In Chinese and other East and Southeast Asian societies, a red packet is a monetary gift which is given during Chinese New Year (CNY) and weddings. People will give a red packet to children, family members and people who are unmarried as a token of good fortune for upcoming year.
- Project Duration
- 6 months, Hong Kong
- Team Members
- Alex King
- Image Credits
- Alex King
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