Xphere Refonda de l'Identitat Corporativa per Yibang Design and Xiner Zheng

Lo dissènh Xphere Refonda de l'Identitat Corporativa per Yibang Design and Xiner Zheng es un laureat autfo estimfo del prestigfo 2021 A' Design Award de Fèrre dins la Categoria de Competfo Grafica.

FèrreGrafica· 2021

Xphere Refonda de l'Identitat Corporativa

per Yibang Design and Xiner Zheng

Client : Yibang

Laureat del A' Design Award de Fèrre dins la Categoria Grafica

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Colors

Lo Concèpte

A prepaus de Xphere Refonda de l'Identitat Corporativa

Xphere es un design d'identitat corporativa creat per la marca Rongxing. Lo nom Xphere ven del nom de marca chinés Rongxing, que significa esfèra prospèra. L'identitat ajusta lo sens del nom chinés amb lo nom anglés dins un sol lengatge visual. Lo simbòl s'inspira de las formas d'una estela, e un talh assortit s'aplica als dos marcas logo, l'anglés e lo chinés. De colors ardits e de visuals fòrts meton en valor la linha de produits d'auta gama. Los elements imprimits utilizan un papièr mat e espés, e la carta de visita coma la carta de mercés pòrtan un logo gaufrat.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Xphere Refonda de l'Identitat Corporativa a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Xphere Refonda de l'Identitat Corporativa siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Xphere Refonda de l'Identitat Corporativa merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Rongxing had been carried out its activity with their old logo. However, with the purpose of the renewal logo and general identity, Rongxing started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. The design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.
Dimensions e Embalatge: All print stuff will on matte heavy paper. The business card and the thank you card have embossed logo on the front side.
Etiquetas: Xphere, Visual Identity, Commercial, Branding
Tecnologia de Produccion: Adobe Photoshop, Illustration, and InDesign.
Desaffo de Dissènh: Helping the client to find the best solution is always a challenge. The design team hosted some workshops to discuss with the client, to figural out their main concern.
Yibang design team had several interviews with the client and the brand target audiences. These interviews provided insights that really helped structure the brand value in a visual way.
Recèrca: The research objective was to analyze the client’s direct competitors, and also include a lot of visual research for outside competitors. The focus was on the manufacturing industry and kitchen application cases. The goal was to find out the best solution to fit our client’s goal, and communicate new brand positioning.
Inspiracion: The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. The research and exploration process led to an identity inspired by the star's nice shapes, and the design team found a perfect cutting shape on both the English logo mark and Chinese logo mark. They also incorporated the star concept as a visual element.
Durada del Projècte: The project started in October 2020 in San Francisco and finished in February 2021 in Beijing.
Flux Operacional: The client was keen to ensure that the branding was appealing to a high end customer and especially for main cities in China. The client will start their main advertising campaign in 2021 on China popular social media, such as Red and TikTok. The overall visual language is compelling and youthful.
Membres de l'Equipa: Designer: Xiner (Cindy) Zheng,
Project Manager: Qing Lang
Crèdits d'Imatges: Yibang