Dodoshine Identitat de Marca per Xu Chen and Rong Zhang

Lo dissènh Dodoshine Identitat de Marca per Xu Chen and Rong Zhang es un laureat autfo estimfo del prestigfo 2021 A' Design Award de Bronze dins la Categoria de Competfo Grafica.

BronzeGrafica· 2021

Dodoshine Identitat de Marca

per Xu Chen and Rong Zhang

Client : Dodoshine

Laureat del A' Design Award de Bronze dins la Categoria Grafica

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Lo Concèpte

A prepaus de Dodoshine Identitat de Marca

Dodoshine es una identitat de marca creada per una marca d'aparelhs qu'utiliza la tecnologia de esterilizacion per rais ultraviolets. Lo nom fa referéncia a l'costuma chinesa de plaçar los objèctes al solelh per tuar los bacteris, una practica ligada tant a un estil de vida sana coma a la tecnologia ultraviolenta. Lo logotipe se basa sus una tipografia sans serif espessa, ambe de detalhs de tipe serif ajustats, del genre soventas utilizats per las marcas de mòda. Aquesta combinason bailha a la marca una imatge solelhosa e un pauc modaïola. Lo logotipe pòt èsser imprimit suls produches e sul material de marketing a una talha minimala de 34 per 10 millimètres.

La Reconoissença

A prepaus del A' Design Award de Bronze

Dodoshine Identitat de Marca a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Dodoshine Identitat de Marca siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Dodoshine Identitat de Marca satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Dodoshine is designed for an appliance brand that uses UV sterilization technology. The name draws on the Chinese habit of using sunlight to kill bacteria, that not only promotes a healthy lifestyle, but also cleverly combines with the uv technology. On the basis of the bold sans-serif font, the logo adds serif elements that fashion brands like. This design allows the brand to show a sunny and slightly fashionable image, helping the brand to accurately position itself in market segments.
Dimensions e Embalatge: It can be print on the minimal size at 34mm x 10mm.
Etiquetas: logo, shine, logotype, typeface, font
Tecnologia de Produccion: It can be print on the product or marketing material.
Desaffo de Dissènh: The positioning of the brand is to bring a slightly fashionable on the basis of meeting the needs of the public. It is neither as fashionable as a fashion brand, nor as an ordinary technology brand. Therefore, accurately expressing the brand positioning through the logo is a major challenge for this design.
Recèrca: The designers have discovered the Chinese believe that regular exposure to sunlight can effectively kill bacteria on objects. They often expose their quilts and clothes to the sun. Therefore, the key to the success of the UV appliance brand is to smoothly migrate people's habits to the brand's products. The design of the brand should give people the feeling of sunshine and sterilization.
Inspiracion: Designers are inspired by two aspects. First of all, "shine" expresses the sunshine lifestyle and UV technology. The "do" added to the front is not only an action instruction, but it also means "more" in Chinese pronunciation. Second, designers found that famous fashion brands used exaggerated serifs on logos, which impressed people. Therefore, the designers carefully used some of these elements to make the brand image slightly fashionable.
Durada del Projècte: The project started in April 2019 in Beijing and finished in March 2020 in Beijing.
Flux Operacional: People can see and read it. And then they can understand the meaning of the logo.
Membres de l'Equipa: Creative Director: Xu Chen
Art Director: TianShu Liu
Consultant: Rong Zhang
Technical Head: ShuLong Li
Design Technology: Qian Hao
Designer: FangBo Wu
Designer: BeiBei Liu
Engineer: MingJie Zhang
Project Manager: Yan Liu