Kairi Murakami Refonda de l'Identitat de Marca per Daisuke Kobayashi

Lo dissènh Kairi Murakami Refonda de l'Identitat de Marca per Daisuke Kobayashi es un laureat autfo estimfo del prestigfo 2021 A' Design Award de Bronze dins la Categoria de Competfo Grafica.

BronzeGrafica· 2021

Kairi Murakami Refonda de l'Identitat de Marca

per Daisuke Kobayashi

Client : Iki Retreat Kairi Murakami

Laureat del A' Design Award de Bronze dins la Categoria Grafica

10,124

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Colors

Lo Concèpte

A prepaus de Kairi Murakami Refonda de l'Identitat de Marca

Kairi Murakami es una refonda d'identitat de marca creada per un ostal a l'Illa d'Iki, a Nagasaki, Japon. Lo simbòl se basa sul kanji Ichi, la forma del qual es una sola linha orizontala, e que figura dins lo nom de l'ostal. La linha rapèla tanben la vista sus la Baia de Yunomoto, lo primièr paisatge que los òstes vesan a lor arribada. Lo logò es compausat de linhas dreitas e de cercles, exprimissent un paisatge poderós e memorable. Las colors utilizan de gradacions que rapèlan lo solelh colcant del ser. L'identitat foguèt aplicada suls senhals de la sala, las cartas de visita e lo papièr de letras, presentant l'ostal coma una segonda maison.

La Reconoissença

A prepaus del A' Design Award de Bronze

Kairi Murakami Refonda de l'Identitat de Marca a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Kairi Murakami Refonda de l'Identitat de Marca siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Kairi Murakami Refonda de l'Identitat de Marca satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", I designed the kanji "Ichi (The shape is a horizontal line)" used in the name. I expressed this scenery, which is the first thing that customers see when they visit a hotel as a symbol.
Dimensions e Embalatge: Many elements such as hall signs, business cards, letterhead, etc. were created from the logo.
Etiquetas: Symbol Mark, Branding, Redesign, Corporate Identity, Logo Design, Japan, Iki Retreat Kairi Murakami, Hotel
Tecnologia de Produccion: The logo is composed of straight lines and circles, expressing a powerful and memorable scenery. The colors are designed with gradations that remind us of the evening when the sunsets.
Desaffo de Dissènh: The main creative challenge in the brand design was to adapt the symbol of the hotel as a symbol that reminds us of our second home.
Recèrca: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication, and tastes. From this research was developed the brand story.
Inspiracion: I actually stayed and experienced the splendor of the place called Iki using my own eyes, nose, mouth, and all five senses.
Here, both customers who have come once and those who have come for the first time can experience the finest Iki cuisine and hot springs that flow directly from the source, but this scenery overlooking Yunomoto Bay is the biggest welcome to us. It was the hospitality and symbolized the second home.
Durada del Projècte: Started in July 2019 and ended in March 2020 in Nagasaki, Japan.
Flux Operacional: The main concept of the brand is to design a landscape that would be our second home for the customers.
Brevets: Copyrights Daisuke Kobayashi
Membres de l'Equipa: Creative Director & Designer Daisuke Kobayashi
Crèdits d'Imatges: Photo Daisuke Kobayashi