Smartmoov Foncion Primària: Identitat de Marca by Ricardo Filipe Lopes da Silva

Smartmoov Foncion Primària: Identitat de Marca by Ricardo Filipe Lopes da Silva is a highly esteemed winner of the very prestigious 2023 A' Design Award de Fèrre in Grafica Competition Category.

FèrreGrafica· 2023

Smartmoov Foncion Primària: Identitat de Marca

by Ricardo Filipe Lopes da Silva

Client: Smartmoov

A' Design Award de Fèrre Winner in Grafica Category

10,211

Verified Award Winner

Verify Award Status for #126213

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Smartmoov Foncion Primària: Identitat de Marca

Los avantatges principals d'aqueste modèl de negòci son la mobilitat e la personalizacion del negòci. L'entrepreneire pòt adaptar son negòci a una solucion mai flexibla e mobila, en melhorant atal la portada de son negòci sul mercat. La marca representa aquestas valors d'un biais dinamic e futurista a travèrs d'un sistèma visual coerent, qu'a per tòca d'inspirar lo public cibla.

The Recognition

About the A' Design Award de Fèrre

Smartmoov Foncion Primària: Identitat de Marca a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Smartmoov Foncion Primària: Identitat de Marca siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Smartmoov Foncion Primària: Identitat de Marca merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Smartmoov positions itself as a technology company offering mobile solutions that have revolutionized the established way of doing business to fit in an increasingly new consumer lifestyle. The design emphasizes the mobility and the sustainable relations between business owners and customers by implementing a futuristic and minimalist style into the logo system. This system along with the technological color palette allows the visual identity to fit into distinct types of ventures.
Dimensions & Packaging: For the stationery, digital media and products, the Visual Identity guidelines were provided to ensure that all the materials will be done correctly. All the graphics and illustrations were vectorized and saved as print-ready files.
Tags: shop, smartmoov, smart, dynamic, adaptable, mobile, kiosk, renewable, brand
Production Technology: The project was designed in Affinity Designer and Affinity Photo to keep the vector and photo montage quality. The visual system was built based on the Golden Ratio rule by using a Phi grid order to appear in the most harmonious way. On the production step, the designs were delivered in RGB, CMYK colours.
Design Challenge: Gathering relevant information about different types of retail business and their relations with customers, and translating it into the right symbols and colour scheme. The challenge was to create a dynamic and integrated visual system in order to communicate neutrality, versatility and mobility.
Research: The research process was conducted by UX surveys to collect data about how the targeted audience, established and new business owners, could overcome their struggles on the market. In addition, technological and trend research has been carried out to better understand how futuristic trends are perceived by the public today and what companies around the world with a similar business model are building in terms of their brand language.
Inspiration: Getting inspired and researched by small and big business owners who thoroughly know the market struggles. Renting a physical space to start a new business can be expensive and extremely bureaucratic these days. To tackle the problem, Smartmoov offers a mobile solution that reaches the target audience anywhere, anytime.
Therefore, exploring this new way of interaction between clients and business owners proposed by Smarmtoov became the key value for the brand identity.
Project Duration: August 2019 to November 2019 in Curitiba, Brazil
Operation Flow: The design conveys a dynamic visual experience that lures the audience to connect and recognize the brand even without seeing the logo. More than the simple connection to the brand, it inspires the client to go beyond that. In this visual system, the potential owner is advised to adapt and customize its business through tailored visuals, maintaining the brand language.