City Ambassadors School Identitat de Marca Tipografica by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2022 A' Design Award d'Argent in Grafica Competition Category.
ArgentGrafica· 2022
City Ambassadors School Identitat de Marca Tipografica
Client: Tanya Dunaeva
A' Design Award d'Argent Winner in Grafica Category
Verified Award Winner
Verify Award Status for #126443The Design
About City Ambassadors School Identitat de Marca Tipografica
Istòrias interessantas son amagadas darrièr cada recanton dels vièlhs carrièrs e es impossible d'associar la Ciutat amb quin que siá ensemble minimal de simbòls reconoissibles. En estudiant la ciutat, lo futur ambassaire la descobrís de nòu, coma un estudiant descobrís un primièr manual a l'escòla. Per la construccion de l'identitat, una solucion tipografica es estada causida, basada sul principi d'eclecticisme tipografic: l'escritura Nacionala Vièlha, entremesclada amb l'escritura cursiva e las poliças reconoissiblas dels artistas d'avant-garda. L'esquèma de colors es laconic-roge viu.
The Recognition
About the A' Design Award d'Argent
City Ambassadors School Identitat de Marca Tipografica a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que City Ambassadors School Identitat de Marca Tipografica siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. City Ambassadors School Identitat de Marca Tipografica es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old Russian script, interspersed with the cursive script and recognizable fonts of the avant-garde artist Sergei Chekhov, form a bizarre alphabet, on which the entire identity system is built.
- Dimensions & Packaging
- Design can be fixed at any staff
- Tags
- Tanya Dunaeva, Typographics, Graphic Design, HSE Art and Design, Slavin
- Production Technology
- The design is mainly realized in Print ads like brochures, caps, bags pens and so on. It is easily scalable for different off-line and on-line media
- Design Challenge
- It was really difficult to find Moscow identity especially reflected in Fonts. Nevertheless, thanks to the appeared Idea the Project has been successfully finalized
- Research
- The background of the Project is a history of Moscow reflected in the Fonts. It was necessary to condut chronological study of Moscow to determine key past and present Fonts that associated with Moscow and Russia
- Inspiration
- Moscow has a huge potential for tourist interest. Moscow as a real capital is very diverse, interesting stories are hidden behind every turn of the old streets and it is impossible to associate Moscow with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. Creating an opportunity for Muscovites to gain the necessary expert skills to engage in travel design
- Project Duration
- The Project was accomplished during the Summer 2021 in Moscow
- Operation Flow
- Typographic solution for this case is rather flexible and scalable for diffreent Markeing means, wearables, print ads and so on
- Team Members
- Leonid Slavin - tutor
Dmitry Chernogayev - curator
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