Q Shinshu Apple Pie Laboratory Identitat de Marca per Nobuya Hayasaka

Lo dissènh Q Shinshu Apple Pie Laboratory Identitat de Marca per Nobuya Hayasaka es un laureat autfo estimfo del prestigfo 2022 A' Design Award d'Argent dins la Categoria de Competfo Grafica.

ArgentGrafica· 2022

Q Shinshu Apple Pie Laboratory Identitat de Marca

per Nobuya Hayasaka

Client : Arica Design Inc

Laureat del A' Design Award d'Argent dins la Categoria Grafica

41,471

Laureat de Prèmi Verificat

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Colors

Lo Concèpte

A prepaus de Q Shinshu Apple Pie Laboratory Identitat de Marca

Aquò son de projèctes de marca per Q, una botiga especializada en tartas de poma. La tipografia del nom de la botiga, Q, foguèt creada en utilizant la poma coma motiu e simbòl per la botiga. Totas las aisinas de marca, incluses l'exterior, l'interior, l'iluminacion, los taburèts, los uniformes e l'embalatge, foguèron concebuts en utilizant aqueste simbòl simple. En conformitat amb lo concèpte del produch d'utilizar los materials tal coma son, las aisinas son tanben concebuts simplament, en utilizant las colors e las texturas dels materials, coma lo papièr e lo fust, tal coma son. Totes los dissènhs son en linha amb la vision de la botiga de valorizar lo gust original de las pomas.

La Reconoissença

A prepaus del A' Design Award d'Argent

Q Shinshu Apple Pie Laboratory Identitat de Marca a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Q Shinshu Apple Pie Laboratory Identitat de Marca siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Q Shinshu Apple Pie Laboratory Identitat de Marca es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: These are branding projects for "Q", an apple pie specialty store.
Two typographies of the store name "Q" were created using an apple as a motif, and this has become the store's symbol.
This simple and easy to understand symbol was used to design all the brand tools such as lighting, stools, uniforms, and packaging. By communicating with customers through this unified worldview, the store's commitment to apples was conveyed to customers.
Dimensions e Embalatge: The brand design items for this project are listed below.
Logo Design:Naming, Symbol mark, Logotype
Facade Design:Facade, Wall Sign, Goodwill
Sign Design:Interior, Pendant light, Stool x 3
Packaging Design:Paper bag x 2, Plastic bag x 2, Box x 2
Print Design:Shop cards, Business cards x 5, Envelopes, Leaflets, Invitation
Uniform Design:Hunting cap, Casket Hats, Apron, Dress shirt
Web Design:html5, CSS
Etiquetas: Branding, store design, pastry shop, apple pie store
Tecnologia de Produccion: In line with the store's concept of "making the most of the taste of the ingredients as they are," the interior and packaging were designed without excessive coloring or processing, making the most of the colors of concrete, wood, and paper. The design was adjusted so that the red of the symbol mark would appear as an accent in the simple colors of the materials.
Desaffo de Dissènh: When customers saw the apple lights in the shape of the symbol logo and the apple stools, they took pictures of these and sent them out through SNS and other media. By setting up contents in the store that make users want to take pictures spontaneously, we were able to make more people aware of the existence of this store.
Customers were able to sense the vision and spirit of the store through the simple design. People who try our apple pies will notice the simple flavor and the natural taste of apples, and will be convinced of the meaning of the design. Through this brand, we were able to make them realize the beauty of the local apples.
Recèrca: These are branding projects for an apple pie specialty store that was set up to solve the problem of local apples not being well known.
We developed and designed products that would give consumers a taste of the apples themselves. We made apple pies for each variety of apple and designed them so that consumers can enjoy the different textures and flavors of each apple.
We designed the wall signs using the chemical structural formula of apple polyphenols as a motif. Customers can see this sign while waiting and get a sense of the store's research and commitment to apples.
Inspiracion: The store does not use any extra processing or seasoning so that consumers can appreciate the taste of the apples themselves. In order to convey the brand's vision and spirit of "cherishing the original taste of apples," I designed a simple symbol without any unnecessary decoration. To match this concept, I designed the interior without coloring, using the colors of the concrete and wood as they are.
Durada del Projècte: It opened in October 2019 in Ueda City, Japan.
Flux Operacional: When customers visit the store, they can enjoy a consistent view of the world and purchase an apple pie. They enter the store through a curtain with an apple symbol at the entrance and place their order under a pendant light with the same symbol. Then, while waiting, they can sit on an apple stool, drink apple juice, and wait for their freshly baked apple pie. They can feel the concept and commitment of the store from start to finish, making it a special experience for them.
Membres de l'Equipa: Creative Director:Hitoshi Kobayashi
Art Director:Nobuya Hayasaka
Photographer:Shusaku Nagahama