Audio Technica Excellence Afic by Ligh. is a highly esteemed winner of the very prestigious 2022 A' Design Award d'Argent in Grafica Competition Category.

ArgentGrafica· 2022

Audio Technica Excellence Afic

by Ligh.

Client: Audio-Technica

A' Design Award d'Argent Winner in Grafica Category

38,583

Verified Award Winner

Verify Award Status for #130984

View at A' Design Award Press Release Award Badge

Colors

The Design

About Audio Technica Excellence Afic

Audio Technica Excellence es una seria d'aficha creada per una marca d'equipament àudio. Lo design plaça d'èrba e de granas naturalas al costat de las pèças mecanicas precisas dels produches àudio. Los dos elements son dispausats a plat, çò que permet de comparar en detalh lors formas e lors colors finas. Totas las imatges son estadas compausadas a partir de fotografias presas per lo projècte. La textura fa referéncia a un vièlh libre d'imatges de vegetacion escrich a la man, una causida facha perque los produches de la marca son analogics. Las afichas presentan lo son coma una part naturala de la vida umana.

The Recognition

About the A' Design Award d'Argent

Audio Technica Excellence Afic a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Audio Technica Excellence Afic siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Audio Technica Excellence Afic es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sound is there for humans, just like natural vegetation. As indispensable for human beings as well as nature The grass and seeds that are natural products and the precise mechanical parts that make up the music product are displayed side by side. In addition, This all works were composed using the photographs taken. Because it is important that this brand's products are analogue The texture of the picture was created with reference to an old handwritten vegetation picture book.
Inspiration: When observing the parts that make up the product and the natural grass, We found common ground in the shape and color of the fine details. When both were laid out flat, Incompatible things resonated with each other, creating a unique world.

Read the Press Release