Flora Foncion Primària: Animacion Promocionala de Produit by Nan Li and Hesu Dong

Flora Foncion Primària: Animacion Promocionala de Produit by Nan Li and Hesu Dong is a highly esteemed winner of the very prestigious 2022 A' Design Award de Fèrre in Film Competition Category.

FèrreFilm· 2022

Flora Foncion Primària: Animacion Promocionala de Produit

by Nan Li and Hesu Dong

Client: GOODO design

A' Design Award de Fèrre Winner in Film Category

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Verified Award Winner

Verify Award Status for #131252

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Colors

The Design

About Flora Foncion Primària: Animacion Promocionala de Produit

Tèxte del Libre: Flora es un filme animat generat per ordenador creat per presentar un canapé multifuncional inspirat per de flors en floreson. Lo filme mòstra los elements de concepcion, las caracteristicas foncionalas, lo saber-far e los materials del canapé. La deconstruccion artistica, la composicion de l'imatge, l'esclairatge e la concepcion del tèma son utilizats per presentar lo produit jos de nombrós angles e per transmetre sa valor estetica. Totes los elements son modelizats en tres dimensions, animats dins Cinema 4D e rendits amb Redshift, mentre que la composicion finala es realizada dins Adobe After Effects. Lo filme es liurat en Full HD a 25 imatges per segonda.

The Recognition

About the A' Design Award de Fèrre

Flora Foncion Primària: Animacion Promocionala de Produit a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Flora Foncion Primària: Animacion Promocionala de Produit siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Flora Foncion Primària: Animacion Promocionala de Produit merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Flora sofa is inspired by blooming flowers. The cushions on the backrest and armrests can be adjusted to suit the height of each individual and makes the experience more comfortable and pleasant for the person sitting on the sofa. Flora adapts to diverse scenarios, making it ideal for urban apartments and small public spaces. The cover can be made of fabric, eco-friendly leather, or Italian cowhide. All these quality materials can be used for the best sofa experience.
Dimensions & Packaging: 1920 1080 Full HD. Frame Rate 25fps
Tags: Sofa, furniture, CGI, art, computer animation, design
Production Technology: CGI animation. All elements are modeled in 3D. Cinema 4D is used for animation, while Redshift is applied for rendering. The final composition is performed in Adobe After Effects.
Design Challenge: The images shown in the film must have a high degree of aesthetics, and the materials and texture must be pleasing to the eye and as real as possible so as to convince the audience. The transition between images needs to be natural and smooth in rhythm.
Research: This is a delegated project. COMO needs to produce a film that can reflect the brand style and demonstrate features and design aesthetics of the product. The film is expected to display the product characteristics three-dimensionally through emotional scheduling, artistic deconstruction, picture composition, materials, lighting, and theme design.
Inspiration: The film needs to convey the product's design elements, functional characteristics, craftsmanship, and the value of life aesthetics. Through the artistic interpretation of the design elements and the presentation of digital art, the function and aesthetics of the product are vividly reproduced. The film enables viewers to perceive the beauty of the product's design concept and material craftsmanship.
Project Duration: The project was launched on May 20, 2021, and the final version of this video was delivered on July 22, 2021.
Operation Flow: This is a CG animated video.
Patents: 版权属于 COMO， 2021
Team Members: Creative Director: Nan Li
Design Director: Hesu Dong
Image Credits: TECHNO WOOD (SHANGHAI) CO.,LTD.