The Sound of Poetry Vesuala Clau de Campanha by Chih-Hsi Chen

The Sound of Poetry Vesuala Clau de Campanha by Chih-Hsi Chen is a highly esteemed winner of the very prestigious 2022 A' Design Award de Fèrre in Grafica Competition Category.

FèrreGrafica· 2022

The Sound of Poetry Vesuala Clau de Campanha

by Chih-Hsi Chen

Client: Chih-hsi Chen

A' Design Award de Fèrre Winner in Grafica Category

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Verified Award Winner

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The Design

About The Sound of Poetry Vesuala Clau de Campanha

Lo Son de la Poesia es una vesuala clau concebuda per una campanha en doas parts : un teatre de poesia qu'explòra la votz e una seria d'ateliers sus la ficcion scientifica e l'univèrs. La vesuala clau prend la forma de pistas àudio, tal coma se vesón sus los ecrans d'ordenador. Elements naturals coma flamas, fuèlhas e corals son distorsits en formas d'ondas, creant un efièch exotic e surreal. La disposicion orizontala fa resson a la manièra qu'las linhas de tèxte son organizadas dins un poèma. L'afichet pleable es estampat sus papièr fibrós, matat d'un costat per manténer un fons negre prigond, amb lo títol en tinta argentada.

The Recognition

About the A' Design Award de Fèrre

The Sound of Poetry Vesuala Clau de Campanha a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que The Sound of Poetry Vesuala Clau de Campanha siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, The Sound of Poetry Vesuala Clau de Campanha merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: There are several examples of visualization of the sounds, such as Chladni figures (similar to concentric circles), and digital waves of audio tracks on the computer screen. However, it is a challenge to combine them with cosmos elements in an innovative, also to provoke sensory stimulation. The key visual design takes the form of audio tracks. Several solid, natural elements converted into wave shapes, bring an exotic and surrealistic feeling to the viewers. The horizontal arrangement of the structure just echoes the text arrangement in the poem, and the entire poster is likewise a poem at the same time.
Dimensions & Packaging: Folding poster, w297mm x h42mm (A3)
Card, w180mm x h75mm
Tags: Poetry, Sound, Wave, Universe, Life
Production Technology: In order to create two different touches on both sides of the folding poster, we used paper filled with fibers and matted on one side to keep the saturation of the black-background color right.
The title and information block were both printed in special silver color.
Design Challenge: The proposition of this campaign combines abstract and concrete concepts. It is a challenge to visualize this unique conflict. Inspired by nature, I distorted and deformed elements such as flames, leaves, corals, est. The whole diagram might looks familiar to the viewers in the first sight, but it turns out to be exotic ultimately.
Inspiration: "The Sound of Poetry" campaign is divided into two subprojects: the poetry-theater which discovers the possibility of "voice”, and the workshop series under the theme of “science fiction and universal”.
In the universe, life emerged abruptly at the moment when inorganic matter transformed into organic matter. As some said that poetry is built on all things. Then that would be the time when poetry was created. When flame sparkles, the buds bloom, and the rock falls into pieces, they will all compose the sound of poetry.
Project Duration: The project started in August 2021 and finished in December 2021 in Taipei, Taiwan. They were exhibited in Thinkers’ Theatre.
Patents: Copyrights belong to Chih-hsi Chen.
Team Members: Chih-hsi Chen