Sprezzatura Identitat Corporativa by Thanachit Chouriyagul

Sprezzatura Identitat Corporativa by Thanachit Chouriyagul is a highly esteemed winner of the very prestigious 2022 A' Design Award de Fèrre in Grafica Competition Category.

FèrreGrafica· 2022

Sprezzatura Identitat Corporativa

by Thanachit Chouriyagul

Client: Thanachit Chouriyagul

A' Design Award de Fèrre Winner in Grafica Category

10,999

Verified Award Winner

Verify Award Status for #131786

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Sprezzatura Identitat Corporativa

Sprezzatura es una combinason de botiga, club social, estudi, bar e mai encara. Pasmens, per transmetre aqueste messatge a sos clients potencials, sa marca deu evoluir e mostrar que conten sa veritable essència, son caractèr e sa vision. L'identitat del lògotip foguèt concebuda per representar vertadièrament la marca Sprezzatura, revelar son caractèr luxuós mas joguièr, abraçar lo caractèr italian, e dispausar de pro de flexibilitat per èsser utilizada dins d'autres projèctes relacionats o materials necessaris dins l'avenir.

The Recognition

About the A' Design Award de Fèrre

Sprezzatura Identitat Corporativa a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Sprezzatura Identitat Corporativa siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Sprezzatura Identitat Corporativa merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sprezzatura is a combination of retail, a social club, a studio, a bar, and more. However, to get this message across to its prospective customers, its brand must evolve and show that it embraces its authentic essence, character, and vision. The logo identity was designed to truly represent Sprezzatura's brand, bring out its luxury yet playful character, embracing Italian menswear, and have enough flexibility to utilize in other related projects or materials needed in the future.
Tags: branding, identity, graphic, brand identity, retail
Design Challenge: Sprezzatura knows that it's not just another retail, but it covers several aspects of men's lifestyle. However, to get this message across to its prospective customers, its brand must evolve and show that it embraces its authentic essence, character, and vision.
Inspiration: Sprezzatura is a boutique curator of luxury menswear based in Bangkok. It offers a premium in-house bespoke tailoring service and carries multiple Italian luxury menswear brands. The inspiration is based on the founders' love for luxury Italian menswear, and how they infuse their personal style and creativity in their offerings make this brand unique and set it apart from the rest of the market.

Read the Press Release