Chick Coin Foncion Principala : Publicitat Animada by Jp Space Studio

Chick Coin Foncion Principala : Publicitat Animada by Jp Space Studio is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Film Competition Category.

BronzeFilm· 2022

Chick Coin Foncion Principala : Publicitat Animada

by Jp Space Studio

Client: JP SPACE Studio

A' Design Award de Bronze Winner in Film Category

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Colors

The Design

About Chick Coin Foncion Principala : Publicitat Animada

Tèxte del Libre : Chick Coin es una publicitat animada realizada per una plataforma de mesa en relacion de trabalhs a temps parcial per estudiants a Taiwan. Lo filme dura quaranta segondas en pleна auta definicion a vint-e-quatre imatges per segonda. Doas personatges emblematics de la marca vejan las dificultats financièras dels estudiants mostradas sus un ecran de television. Una fenda de moneda magica emmena alara los personatges dins un mond insouciant e alègre, e lo mond real càmbia tanben. L'animacion combina lo dessenh manual amb l'illustracion numerica e de logicials de composicion. L'intriga umoristica e los efièches visuals cercan de ligar la marca als joves espectators.

The Recognition

About the A' Design Award de Bronze

Chick Coin Foncion Principala : Publicitat Animada a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Chick Coin Foncion Principala : Publicitat Animada siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Chick Coin Foncion Principala : Publicitat Animada satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chickpt is one of the largest part-time job matching platform for students in Taiwan. Through the cute and humorous advertisement, Aim to bridge the distance between the brand and the young generations in addition to developing the brand charm. Viewers could enjoy the splendid visual effects and amusing plot and embark on the fantasy journey.
Dimensions & Packaging: 1920 x 1080px（FHD） / 40s / 24fps
Tags: Animation, Illustration, Motion, Money, 2D, Advertising
Production Technology: Manual draw and graphic software like Photoshop, Illustrator, After Effects, Clip studio, RoughAnimator, procreate.
Design Challenge: While working on this project, put a lot of effort and spent a lot of time on how to use the visual metaphor while making the film looks smoothly.
Research: First studied the core value of the brand then developed plot by what will target audience be drawn to. Wrote the title song as well to strengthen the brand charm and to build the cohesiveness of audience.
Inspiration: The two charismatic brand character starred in video. Through the metaphor on the TV screen, the two feels and understands the financial difficulties of students. However, the magic coin slot twist makes the characters get into the carefree and jolly world, which implies platform solves all the financial issues student generation got. In the end, the real world changes as well.
Project Duration: The project kick-off was on July 21th 2021 in Taiwan and final delivery of this video/version was on November 18th 2021 in Taiwan.
Operation Flow: It's a video with no interaction or special operative instructions.
Team Members: Director： Chen-Han Chiang
Producer：Sunkaikai
Art Director：Hsuan-Yu Hsu
Ideation：Jiang Jiang, Sunkaikai, Hsuan-Yu Hsu, Both Li, Hobei
Storyboard：Hobei
Graphic Design：Both Li
Lead Motion Design：Hobei
Motion Design：Yi Hsuan, Lin
Lead Cel-Animator：Both Li
Cel-Animator：TJ Wang, kokko lin
Singing：Apay Chi, Ping Hsu
Lyrics：Apay Chi
Composer：Apay Chi
Music production：Ping Hsu
Image Credits: All images and video were developed by the full team at JP SPACE Studio. There are no specific credits for individual content.