Crcrta Identitat Corporativa by Zilong Chen and Chao Yang

Crcrta Identitat Corporativa by Zilong Chen and Chao Yang is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Grafica Competition Category.

BronzeGrafica· 2022

Crcrta Identitat Corporativa

by Zilong Chen and Chao Yang

Client: Communication University of Zhejiang

A' Design Award de Bronze Winner in Grafica Category

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Colors

The Design

About Crcrta Identitat Corporativa

Crcrta es una identitat corporativa concebuda per lo Centre Cinés de Recèrca per l'Art de Radiò e Television, un departament governamental. Lo logotipe combina grafismes e tèxte. La gama de colors utiliza las tres colors primàrias de la television, roge, verd e blau. Un simbòl de camèra es format per tres formas geometricas. Doas rectangles fan referéncia als filtres e al papièr utilizats dins l'industria de la radiò e la television. Lo triangle fa referéncia a una lentilha o a un altaparlaire. Las letras CRCRTA travèrsan lo grafisme d'esquèrra a dreita per exprimir l'idèa de comunicacion. L'identitat a pas de talha fixa e pòt èsser ajustada per s'adaptar a diferents mèdias.

The Recognition

About the A' Design Award de Bronze

Crcrta Identitat Corporativa a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Crcrta Identitat Corporativa siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Crcrta Identitat Corporativa satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chinese Research Centre for radio and TV art is a government administrative department. The design idea is based on the three primary colors of "red, green and blue" of TV. It is a camera symbol composed of three geometric figures, and the two rectangles represent filters and paper in the radio and television art industry. Triangles represent lenses or speakers. The integration of signs and words, the visual feeling of surrealism, is also the creative technique of film and television art montage.
Dimensions & Packaging: This visual design has no fixed size, and can be used according to the size of the media and packaging.
Tags: Visual Identity,Logo Design, Branding,Radio,TV Art,Research Centre
Production Technology: The logo adopts a combination of graphics and text. At the same time, using the creative way of graphics, the "CRCRTA" penetrates the graphics from left to right to reflect the concept of communication, and realize a set of brand image with the integration of radio and television art.
Design Challenge: The challenge is to find the representative symbols and language of the Radio and TV Art and Research Center.
Research: The success of the project largely depends on the concise graphic expression of radio and television art, understanding the characteristics of the industry and their work content. The entire logo shows the important function of CRCRTA to carry out multi-dimensional cultural dissemination through the display of television art works, the collation of literature data, and the research of science and art.
Inspiration: The Chinese Research Centre for radio and TV art was founded in 2021 and needs to design a visual image of government departments. It is an enterprise for sorting and preservation, publicity and display, art research and talent training, so as to play a positive leading role in strengthening TV art exchange, deepening academic research and carrying forward the spiritual connotation of works.
Project Duration: The project stared in Hangzhou, Zhejiang Province in July 2021 and submitted for completion in December 2021.
Operation Flow: The abbreviation CRCRTA in the middle of the graphic pierce through from left to right, which better reflects the concept of communication of Radio and TV Art.
Team Members: Designer:Chen Zilong and Creative Director:Yang Chao