Vessi Animation Animacion de Produch by Mateus Morgan is a highly esteemed winner of the very prestigious 2022 A' Design Award d'Argent in Film Competition Category.
ArgentFilm· 2022
Vessi Animation Animacion de Produch
Client: Morgan Studio
A' Design Award d'Argent Winner in Film Category
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- Verified Award Winner
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The Design
About Vessi Animation Animacion de Produch
Vessi Animation es una animacion promocionala creada per una bota. L'animacion presenta lo produch a travèrs d'elements visuals naturals que ligan la cauçadura a l'estil de vida del client. L'aiga se rapòrta a las caracteristicas de la bota, mentre que los nívols suggerisson la leugieretat. La bota foguèt modelizada amb de tecnicas de superfícia dura dins 3ds Max, en utilizant de fotografias coma referéncia, e de texturas de cuèr foguèron aplicadas. Lo rendut foguèt fach amb Redshift e las simulacions amb Houdini. L'animacion foguèt utilizada sul sit web del produch e suls malhs socials, sens tèxte explicatiu.
The Recognition
About the A' Design Award d'Argent
Vessi Animation Animacion de Produch a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Vessi Animation Animacion de Produch siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Vessi Animation Animacion de Produch es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits lightness, present on the shoe essence. Everything made in 3D without scans
- Dimensions & Packaging
- 1920X1080
- Tags
- boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Redshift was used for rendering and Houdini for Simulations
- Design Challenge
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- We where inspired by nature elements, connecting the image directly with the customers life style. The water element is fully connected to the product features, as well the cloud element that represents lightness.
- Project Duration
- It toke around 2 months to finish
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Mateus Morgan, Vinicius Lavor, José Rafael, Enzo Kinukawa, Samuel Simionato, Lucas Feitosa, Teresa Chan
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