Can You See the Music Identitat Dinamica by Brand Bar Communications is a highly esteemed winner of the very prestigious 2022 A' Design Award d'Argent in Grafica Competition Category.

ArgentGrafica· 2022

Can You See the Music Identitat Dinamica

by Brand Bar Communications

Client: Franz Liszt Chamber Orchestra

A' Design Award d'Argent Winner in Grafica Category

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Verified Award Winner

Verify Award Status for #137173

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Colors

The Design

About Can You See the Music Identitat Dinamica

Lo trabalh creat per l'Orquèstra de Cambra Franz Liszt es una identitat de marca dinamica basada sus la musica que visa a reviure l'aparéncia visuala de l'orquèstra. Sos creators an inventat un lengatge musical alternatiu, per lo qual tota melodia pòt èsser visualizada dins lo quadre de las linhas directrissas definidas. L'identitat permet a cada membre de l'orquèstra de bastir son pròpri lògò personalizat, ligat a sa pèça preferida del repertòri. E mai, gràcias a una aplicacion de concepcion de lògò desvolopada especificament, fins e tot lo public pòt devenir una part activa del procès de renovacion de l'identitat.

The Recognition

About the A' Design Award d'Argent

Can You See the Music Identitat Dinamica a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Can You See the Music Identitat Dinamica siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Can You See the Music Identitat Dinamica es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
Tags: music-driven, dynamic, flexible, identity
Production Technology: The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
Inspiration: The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
Project Duration: The new identity was published in February, in Hungary.
Team Members: Creators:

Name: László Herbszt

Title: Art Director

Name: Attila Simon

Title: Creative Director

Name: Gyula Halász

Title: co-creative director

Name: Dániel Zelenák

Title: Music Consultant

Name: Bianka Földi

Title: Senior Designer

Name: Boglárka Izsáki

Title: Project Manager

Name: Kata Fodor

Title: Project Manager

Name: Péter Fülöp

Title: Lead Developer - Datalytix Solutions