Gatorade GX Patch and APP Aplicacion Mobila by PepsiCo Design and Innovation

Gatorade GX Patch and APP Aplicacion Mobila by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award d'Argent in Mobil Competition Category.

ArgentMobil· 2022

Gatorade GX Patch and APP Aplicacion Mobila

by PepsiCo Design and Innovation

A' Design Award d'Argent Winner in Mobil Category

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Verified Award Winner
Verify Award Status for #137260

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gatorade GX Patch and APP Aplicacion Mobila

Gx es un sistèma d'idratacion personalizat format per una aplicacion mobila, un pastís de susor e una botelha reütilizabla. Lo pastís de susor Gx s'apega a l'avambraç e recuèlh la susor pendent un entraïnament d'auta intensitat per seguir la perduda de liquids e de sòdi. L'aplicacion Gx escanèja lo pastís e bastís un perfil de susor. A partir del perfil de susor, l'aplicacion recomanda d'estrategias d'idratacion e d'alimentacion pel prochan entraïnament. Nòu formulas de capsulas Gx amb de nivèls diferents de carbo-idrats e d'electrolits son suggeridas a l'utilizaire. Las capsulas utilizan mens de plastic que las bevendas complètament diluidas e non recargablas.

The Recognition

About the A' Design Award d'Argent

Gatorade GX Patch and APP Aplicacion Mobila a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Gatorade GX Patch and APP Aplicacion Mobila siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Gatorade GX Patch and APP Aplicacion Mobila es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For this elite hydration system, the reusable and customizable Gx bottle is key, working hand in hand with Gx pods. Available in nine different formulas, Gx pods contain differing levels of carbohydrates and electrolytes, which are suggested to the user by the Gx recommendation engine. The pods were also thoughtfully created with less plastic than fully diluted, non-refillable beverages.
Production Technology: The latest upgrade to the system is the new Gx Sweat Patch that completes the personalized hydration system. Until now, sweat testing was traditionally done in a lab using expensive equipment and skilled technicians, and therefore only accessible by top professional teams. Gatorade transformed this resource-intensive process into a method that is simpler, cheaper, and accessible to everyone by developing the Gx sweat patch. The patch is a next-level wearable that sticks to the user’s forearm and collects sweat from one high-intensity workout to track fluid and sodium loss. Then, the Gx App—designed to help athletes optimize workouts and track long term progress—scans it all. Using that unique sweat profile, it recommends hydration and fueling strategies for the next time the activity is performed, helping athletes optimize their workout and recovery.
Inspiration: Gatorade’s founding mission is rooted in an enduring commitment to maximizing athletic performance and helping athletes perform their best. We know that every athlete is unique and as a result has individualized needs in order to fuel peak performance. Customization and personalization are the next frontier of sports, nutrition, and sustainability.

Read the Press Release