Aqua Minerale Redesign Embalatge de Beguda by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award d'Argent in Dissènh d'Embalatge Competition Category.
ArgentEmbalatge· 2022
Aqua Minerale Redesign Embalatge de Beguda
by PepsiCo Design and Innovation
A' Design Award d'Argent Winner in Embalatge Category
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- Verified Award Winner
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The Design
About Aqua Minerale Redesign Embalatge de Beguda
Aqua Minerale Redesign es un disseny d'embalatge per una marca d'aiga embotelhada venduda en Russia. Lo redisseny cobrís tant la gamma principala coma las sublinhas aromatizadas, amassant lo portfòli jos un sol sistèma d'identitat visuala. Lo concèpte se basa sus l'idèa de l'aiga coma font de vida, exprimida a travèrs de fòrmas fluidas e de linhas gracioosas. Lo disseny unificat armoniza la gamma e melhora la visibilitat del produit sus l'estatgièra. L'intencion es de sostenir los consomaires que desiran gardar un sens d'equilibri pendent de jornadas cargadas.
The Recognition
About the A' Design Award d'Argent
Aqua Minerale Redesign Embalatge de Beguda a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Aqua Minerale Redesign Embalatge de Beguda siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Aqua Minerale Redesign Embalatge de Beguda es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Aqua Minerale is a popular water brand, available for purchase in Russia, that encourages consumers in their pursuits and supports them as they strive to keep in balance throughout their busy days. It was time for a redesign, so the Design Team was tasked with bringing a new holistic portfolio vision to life, harmonizing the Aqua Minerale portfolio, and building a beautiful and compelling Visual Identity System.
- Inspiration
- The Design Team had to take into consideration both Aqua Minerale’s core and flavor sublines for this redesign, and needed to create a new packaging design that would improve product visibility on shelf. As we conceptualized a new direction for Aqua Minerale, we embraced the idea of water being a unique source of life, and inspiration for living a life of fluidity and grace.
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