Uncontrolled Love Campanha Publicitària d'Exposicion by Ziyue Hu is a highly esteemed winner of the very prestigious 2022 A' Design Award de Fèrre in Film Competition Category.
FèrreFilm· 2022
Uncontrolled Love Campanha Publicitària d'Exposicion
by Ziyue Hu
Client: Lu Xun Academy of Fine Arts Museum
A' Design Award de Fèrre Winner in Film Category
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- Verified Award Winner
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The Design
About Uncontrolled Love Campanha Publicitària d'Exposicion
Amor Descontrolat es un projècte publicitari per una exposicion publica contra la violéncia domestica. Lo projècte comprend un site web, d'afichas e una vidèo animada. L'exposicion presenta los efièches negatius de la violéncia domestica sus los enfants a travèrs d'eveniments reals e d'òbras d'art. Los visitaires vesèm cossí aquel tractament pòt nafrar la santat fisica e mentala dels enfants. De colors prigondas e un estil de pintura desvolopat amb cura foguèron seleccionats per rendre lo messatge dirècte e engatjant. L'objectiu es d'ajudar los parents a reconéisser las manièras nosivas d'educar los enfants.
The Recognition
About the A' Design Award de Fèrre
Uncontrolled Love Campanha Publicitària d'Exposicion a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Uncontrolled Love Campanha Publicitària d'Exposicion siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Uncontrolled Love Campanha Publicitària d'Exposicion merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a publicity work for a public exhibition against domestic violence, which includes website design, poster design and animated video publicity.
In this exhibition ,we show the negative effects of domestic violence on children from the perspectives of real events and works of art ，so that visitors can realize how much this kind of education can harm children’s physical and mental health.In order to make parents aware of the wrong way to stop the domestic violence against children. - Dimensions & Packaging
- Video size: 1920*1080
- Tags
- Animated video, web design, exhibition promotion, anti-domestic violence
- Design Challenge
- The most difficult part of this design activity is how to present the contents of the exhibition to the audience in a more straightforward and appealing way. In terms of color style and pictures, we have chosen deep and appealing content. The style of painting is also the result of many attempts.
- Research
- What we are studying is different types of domestic violence and the impact of domestic violence on children's development. We collect news materials and related statistics on the Internet to provide conceptual support for our work. Our goal is to change parents' attitude towards children's education, so that parents can reflect on whether they inadvertently hurt their children in the process of education.
- Inspiration
- We were inspired by all the current events in the news and by our own experiences of domestic violence growing up. Too many children today live in the shadow of domestic violence. Their hearts are weak and incomplete. Parents are always doing harm to their children invisibly. It could be physical violence, apathy or a strong desire to control. Even if sometimes parents just want to vent their worries, what they say unintentionally can have a lifelong negative impact on their children.
- Team Members
- Designer: Hu Ziyue
Designer: Huang Yuexin
Designer: Mo Zhibo
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