Seen Foncion Principala: Identitat Corporativa per Nima Emamverdi

Lo dissènh Seen Foncion Principala: Identitat Corporativa per Nima Emamverdi es un laureat autfo estimfo del prestigfo 2026 A' Design Award de Fèrre dins la Categoria de Competfo Grafica.

FèrreGrafica· 2026

Seen Foncion Principala: Identitat Corporativa

per Nima Emamverdi

Client : Seen

Laureat del A' Design Award de Fèrre dins la Categoria Grafica

4,909

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Lo Concèpte

A prepaus de Seen Foncion Principala: Identitat Corporativa

Tèxte del Libre: La concepcion del lògo utiliza la letra minuscula amb serif e, coma blòt geometric primari per representar la forma de las lunetas. En espelhant los caractèrs, la concepcion crèa un equilibri simetric que imita una estructura de montadura. Los elements moderns amb serif se transfòrman en ponts foncionals, que ligan los motius circulars que simbolizan a l'encòp l'uèlh e la lentilha. Aqueste sistèma visual minimalista permet un espaçament ajustable entre los elements, en garentissent una legibilitat elevada e una adaptabilitat a travèrs d'escalas divèrsas, dels pichons gravaduras de produch fins als afichatges de grand format.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Seen Foncion Principala: Identitat Corporativa a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Seen Foncion Principala: Identitat Corporativa siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Seen Foncion Principala: Identitat Corporativa merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: We designed the logo using the letter "E" as a symbol for the shape of glasses. Our goal was to show that you can make a big impact with ultimate simplicity. The strength of this design lies in the versatility we created with the logo's form. The interplay between the two "E"s, which inspired the logo's shape, also alludes to how these glasses will be worn by a diverse range of people.
Ultimately, the meaning is reflected in the form of the letters themselves.
Dimensions e Embalatge: To the extent possible, the design adheres to precise ratios, approximating the golden ratio. The line weights and negative space have been carefully balanced to ensure legibility in small applications, such as a favicon or on the temple of glasses, while also maintaining its beauty and elegance at larger sizes.
Etiquetas: logo design, visual identity, logotype, corporate identity
Tecnologia de Produccion: When sketching ideas for the logo, I wanted to represent the shape of a glasses frame in a simple way while maintaining the versatility to play with the letters.

I used a lowercase serif 'e' from a modern font to suggest the decorative elements of the frame. By extending the serif, I was able to create the bridge that connects the two lenses. I then mirrored the first 'e' to hint at the symmetry and balance of a pair of glasses.
Desaffo de Dissènh: A key research challenge was the public's perception of prescription glasses as a medical necessity versus sunglasses as a non-essential, decorative item. We found they often deprioritizes self-care, viewing it as an unnecessary expense.
To address this, our strategy involved 2 steps. 1st, we focused on cultural education and building trust through social media and advertising. 2nd, in our design, we simplified the form and visual language to make the concept more accessible and appealing.
Recèrca: When conducting our research, I focused on a few key areas and was very meticulous. First, I looked at our audience's perception of eyewear and the initial shapes they associate with glasses. I also examined where glasses stand in the audience's mind as a form of clothing or personal accessory.

Additionally, we researched the manufacturing process of glasses and the structure of eyewear frames, as well as the psychological aspects of aesthetics from the audience's point of view.
Inspiracion: Inspired by a young woman who founded a brand and the space she created to uplift women, I poured my heart into this project. In a country where women have limited clothing choices and are considered second-class citizens under Islamic law, the brand's founder seeks to instill a sense of self-worth and beauty in her community. Her effort to establish eyewear as a means of personal expression and empowerment for Iranians, especially women, was a powerful motivator for me to participate in this project with all my being.
Durada del Projècte: The process, from initial research into the target audience's concerns to finalizing the logo design, took about two and a half months to reach a definitive conclusion with the brand owner. We then conducted surveys with people in the target demographic for another month, which confirmed that the design successfully created a close and immediate connection with its audience.
Flux Operacional: I designed the letter 'e' with a rounded form to represent the eyeball and the most basic shape of a glasses frame. When rotated, it mimics the movement of an eye or the field of vision. The serif-like decorative elements of the letters can be extended or shortened to fill gaps or cover a larger area. This line can also be curved, which would allow for interesting motion graphics in a logo animation to better connect with the audience.
Membres de l'Equipa: Nima Emamverdi