Now Fonccion Primària : Art de cobèrta d'album by Yijia Xie

Now Fonccion Primària : Art de cobèrta d'album by Yijia Xie is a highly esteemed winner of the very prestigious 2022 A' Design Award de Fèrre in Grafica Competition Category.

FèrreGrafica· 2022

Now Fonccion Primària : Art de cobèrta d'album

by Yijia Xie

Client: Yijia Xie

A' Design Award de Fèrre Winner in Grafica Category

10,742

Verified Award Winner

Verify Award Status for #137644

View at A' Design Award Press Release Award Badge

Colors

The Design

About Now Fonccion Primària : Art de cobèrta d'album

Tèxt del libre : Now es un disseny d'album creat per un musician las sièis cançons del qual raconton d'istòrias sus los sòmis, la creissença e l'amor. Un caractèr chinés significatiu es tirat de cada títol de cançon, coma Univèrs, Pluèja, Crèire, Uèlhs, Luna e Estela. Aqueles caractèrs son combinats amb un collatge numeric e una codificacion generativa. Los elements seleccionats son integrats dins un programa informatic que genèra de milièrs de grafics diferents, de sorta que cada emballatge es unic. Lo format carrat mesura 4,25 per 4,25 poces. Lo projècte compren sièis disseny de cobèrta, un libret de paraulas e l'emballatge de l'album.

The Recognition

About the A' Design Award de Fèrre

Now Fonccion Primària : Art de cobèrta d'album a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Now Fonccion Primària : Art de cobèrta d'album siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Now Fonccion Primària : Art de cobèrta d'album merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This album explores the musician's self-awareness, beliefs, truth, and choice. Six songs in the album respectively tell six stories of him about dreams, growth, and love. I explored integrating Chinese characters with modern design in the album design while taking the most meaningful Chinese character in each song title, like Universe, Rain, Believe, Eyes, Moon, Star. Then I experimentally discovered a new creative form merging Chinese characters, collage, and generative coding.
Dimensions & Packaging: Width: 4.25in X Height: 4.25in
Tags: Album Design, Graphic Design, Typography, Generative Coding, Print Design
Production Technology: Print Design / Digital Collage / package design / generative coding
Design Challenge: One of the most challenging parts is combining each Chinese character with the graphics and images to tell a better story.
Research: This album design is trying to explore a new possibility between Chinese characters, typography, graphics, collages, and Computing. I experimentally combine the traditional design practice with the new technology "generative coding" to create the whole album packaging, including six EP cover designs, lyrics book designs, and album package designs.
Inspiration: Growing up in China, I deeply love China's extensive and profound culture. By practicing calligraphy, I understand Chinese characters are not just a carrier of information but also a beautiful art per se. There are thousands of forms of Chinese characters, and each of them is infused with history. As a designer, I'm eager to discover more possibilities for the future of Chinese character design.
Project Duration: September 2021 - January 2022
Operation Flow: I inserted the elements separately into computer programming and generated thousands of different new graphics. The generative collages were used on the packaging design for the new album. So everyone receives a unique packaging wrap. Then I fused Yuli's music with these moving collages. I love experimenting with random collisions and producing mint and exciting things. Mixing traditional elements and modern technology delivers surprising outcomes and also brings balance between randomness and order.
Team Members: Designer: Yijia Xie