Unless Agency Site web by Fanny De Bray is a highly esteemed winner of the very prestigious 2022 A' Design Award de Fèrre in Web Competition Category.

FèrreWeb· 2022

Unless Agency Site web

by Fanny De Bray

Client: Unless agency

A' Design Award de Fèrre Winner in Web Category

15,106
Verified Award Winner
Verify Award Status for #138097

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Unless Agency Site web

Unless Agency es un site web creat dins l'encastre d'una identitat de marca mai larga per una agéncia de consulting e de comunicacion. Lo site web foguèt desvolopat aprèp una analisi de mercat de las tendéncias, del posicionament dels concurrents e de las practicas del sector, çò que menèt a una plataforma de marca definissent los messatges claus. Lo contorn del monograma de la marca es utilizat per dessenhar de formas geometricas circularas que estructuran lo tèxte e las fotografias e per formar d'icònas qu'illustran los punts claus. Las colors e las imatges son inspiradas de la natura e del mond del lux, reflectissent los valors e l'approcha precisa de l'agéncia.

The Recognition

About the A' Design Award de Fèrre

Unless Agency Site web a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Unless Agency Site web siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Unless Agency Site web merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: After carrying out market analysis to learn more about market trends, competitors’ positioning and best practices within the sector, the agency developed a brand platform to structure the key messages to be conveyed. Made For You worked with CJ Agency to come up with a more meaningful name and to create a logo, a brochure and a website.
Dimensions & Packaging: Inspired by the world of publishing, the agency’s brochure goes beyond its history and expertise to highlight the agency’s unique point of view, vision, deeply held beliefs, approach and methods.

The brochure begins with a brand manifesto, written in the style of an editorial, and a data-driven report, inspired by press style guidelines.
Simple but effective diagrams are designed to facilitate reading and maximise the impact of the messages shared.
Tags: (communication material) (web design) (digital design)
Production Technology: After several stages of collaborative work to find a meaningful name and messages to convey, the name Unless Agency was chosen:
unless it’s possible to do otherwise
unless we manage to reconcile purpose & growth
unless we can move forward together, differently

It conveys the agency’s core values: boldness and optimism. It echoes the idea that everything is possible with the right means and methods to do things properly and precisely.
Inspiration: The outline of the brand’s monogram is used to draw other circular geometric shapes which structure texts and photos within communication materials and to create icons with which to illustrate key points.

The colours and photographs are inspired by nature, reflecting the agency’s values and ambitions. But they are also inspired by the on-trend yet timeless world of luxury and convey the agency’s unique identity and distinctive approach (particularly in terms of its high standards and focus on precision).
Team Members: Amandine Lantelme
Anna Cesa
Fanny de Bray.