Chongqing Afiche, Sac by Yueyang Mao is a highly esteemed winner of the very prestigious 2022 A' Design Award de Fèrre in Grafica Competition Category.

FèrreGrafica· 2022

Chongqing Afiche, Sac

by Yueyang Mao

Client: Yueyang Mao

A' Design Award de Fèrre Winner in Grafica Category

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Verified Award Winner

Verify Award Status for #138846

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chongqing Afiche, Sac

Chongqing es una seria d'afichas sus la vila de Chongqing, en China. Lo dessenh combina de monuments celèbras amb d'ingredients del hot pot. La Cava de Hongya, lo Grand Teatre de Chongqing e lo Telefèric del Fluvi Yangtsé son fusionats amb de basas de hot pot. Un panda es representat en se banhant dins un hot pot, tenent de pòrres de bambó e de civadas vertas, çò que apòrta un ton leugièr e umoristic. Las afichas son realizadas per impression a jet d'encre sus papièr cochat. Lo dessenh es concebut per d'aeropòrts e de gars de trens a grand velocitat, ont los viatjaires pòdon trobar d'idèas de destinacion. Los meteisses motius pòdon tanben èsser imprimits sus de sacs de papièr.

The Recognition

About the A' Design Award de Fèrre

Chongqing Afiche, Sac a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Chongqing Afiche, Sac siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Chongqing Afiche, Sac merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this poster, various famous buildings in Chongqing, China are combined with hot pot bases, such as "Hongya Cave", "Chongqing Grand Theater" and "Yangtze River Ropeway". Fusion of architecture and cuisine. Pass more information.
Dimensions & Packaging: Poster:5400mmx3900mm，Use 100G coated paper or matt coated paper
Bag:Length 180* height 150* width 55(mm),use leather surface + flared lining + nylon lanyard
Tags: Posters, China, Chongqing, Hotpot, Hongya Cave, Food Posters, City Posters
Production Technology: Inkjet printing
Putting up printed posters or placing them on a big screen, I think they can also be printed as patterns on daily necessities such as paper bags and socks.
Design Challenge: I used the scene of eating hot pot to combine with the panda soaking in the hot spring, interacting with the panda with the hot pot ingredients, such as "eating bamboo shoots" and "holding floating meatballs and green onions", and the design changed the proportion of the panda itself, adding a touch of humor.
Research: For the poster introduction of the city, most of them use landscape collage, too straightforward and uncreative, and the local characteristic food, animals, and plants will collide with each other to create different inspirations, and increase the amount of information conveyed by the poster
Inspiration: In Chongqing, the leader of the food industry is Chongqing hot pot, and the top 30 food rankings in Chongqing can all be hot pot restaurants. The oil, incense and hemp at the bottom of the hot pot make Chongqing diners salivate. In this set of posters, I took a homogeneous approach, combining hot pot bases with local landmarks in Chongqing.
Project Duration: The design was not implemented，The poster is suitable for introducing scenes from cities such as airports and high speed rail stations, providing destination options for travelers on the go.
Operation Flow: The poster is suitable for introducing scenes from cities such as airports and high speed rail stations, providing destination options for travelers on the go.
Team Members: Yueyang Mao
Image Credits: Image #1:Renderer, Yueyang Mao, 2021.
Image #2:Renderer, Yueyang Mao, 2021.
Image #3:Renderer, Yueyang Mao, 2021.
Image #4:Renderer, Yueyang Mao, 2021.