Gorgeous Frontier Highway Identitat de Marca by Zhuang Li is a highly esteemed winner of the very prestigious 2022 A' Design Award de Fèrre in Grafica Competition Category.
FèrreGrafica· 2022
Gorgeous Frontier Highway Identitat de Marca
by Zhuang Li
Client: China National Highway G331
A' Design Award de Fèrre Winner in Grafica Category
Verified Award Winner
Verify Award Status for #139017The Design
About Gorgeous Frontier Highway Identitat de Marca
Gorgeous Frontier Highway es una identitat de marca creada per la Rota Nacionala Chineса G331. Aquesta rota s'estend al long de la frontiera nòrd de China e forma una longa rota de defensa fronteriera dins la província de Heilongjiang. Los elements de disseny son tirats de la geomorfologia, de la vegetacion e de la rota ela-meteissa. Un semicercle representa la forma del terren, una fuèlha representa la vegetacion, e una linha representa la rota. Aqueles elements son combinats per unir la cultura naturala amb formas graficas modèrnas. L'identitat reflectís las quatre sasons de l'itinerari e la cultura locala viva.
The Recognition
About the A' Design Award de Fèrre
Gorgeous Frontier Highway Identitat de Marca a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Gorgeous Frontier Highway Identitat de Marca siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Gorgeous Frontier Highway Identitat de Marca merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- China National Highway G331, runs along the China northern border, which is a thousand-mile frontier defense road in Heilongjiang province, China. Just as the slogan says, “Incredible Nature, Amazing Heritage” which means animismperceives all things as animated and alive, experience the extraordinary four seasons on this gorgeous highway. The designer used it as starting point, made originalityatop priorityinthis new brand image for G331.
- Inspiration
- The designerextractedthedesign elementsfrom geomorphology, vegetation and highway. These essential elements are assembled withdifferentfunctions, the semicircle represents geomorphology, the leaf represents vegetation, and the line represents highway. Thenatural culture andmodern elementsare gathered tointegratethe newest conceptsofG331. Designer found creative ways to present this energetic&fashionable highway, shows its distinctiveandlivelyculture.
- Team Members
- Creative Director: Lizhuang
Art direction: Zuo Weitao
Design Consultant: Liu Qiang
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