Abstract Illustrations Kit de Desenh de Marca amb Ilustracions Abstractas by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2022 A' Design Award de Fèrre in Grafica Competition Category.
FèrreGrafica· 2022
Abstract Illustrations Kit de Desenh de Marca amb Ilustracions Abstractas
Client: TELS Group
A' Design Award de Fèrre Winner in Grafica Category
Verified Award Winner
Verify Award Status for #139164The Design
About Abstract Illustrations Kit de Desenh de Marca amb Ilustracions Abstractas
L'inspiracion per crear d'ilustracions unicas pel kit de marca annual foguèt la recèrca a long tèrme d'un estil abstracte unic. Avèm creat 10 composicions formalas diferentas amb de linhas dinamicas impetuosas dins de paletas de contrast. La diferéncia principala dins lo projècte es la creacion d'ilustracions conceptualas de marca per totes los produits promocionals. Totas las ilustracions son dessenhadas a la man dins la tecnica de la goaish. Las composicions formalas coloristicas dins un estil linear minimalista ajudan los produits a se destacar d'un nombre d'autres exemples competitius.
The Recognition
About the A' Design Award de Fèrre
Abstract Illustrations Kit de Desenh de Marca amb Ilustracions Abstractas a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Abstract Illustrations Kit de Desenh de Marca amb Ilustracions Abstractas siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Abstract Illustrations Kit de Desenh de Marca amb Ilustracions Abstractas merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The main difference in the project is the creation of branded abstract illustrations for all promo products. All illustrations are hand-drawn in the gouache technique. Coloristic formal compositions in a minimalist linear style help products stand out from a number of other competitive examples.
- Dimensions & Packaging
- The wall calendar, databook, personal organizer, greeting card, paper and fabric bags, brochures, folder, notes, pen kit.
- Tags
- Illustration, Promo, Calendar, Stationery, Greeting card, Bag, Folder, Notes, Company style
- Production Technology
- In 2020, the transportation company TELS continued to develop its success, which is confirmed by a constant increase in the volume of services and the business expansion from the company’s own funds. The company also pays much attention to issues that are not directly related to business. These company’s activities and initiatives are highly evaluated by reputable organizations and found their reflection in a new set of promo products based on the abstract illustration made by Nargiza Usmanova. Such basic human values as Mind, Energy, Creativity, Feelings, Time, and Path, are visualized and featured on calendars, datebooks, notebooks, folders, bags, leaflets, and other promotional materials of the company.
- Design Challenge
- The hardest part of the project was challenging to rich the unique style of abstract illustrations for the annual company kit. 10 formal compositions personifying all 10 virtues and principles of the company.
- Research
- The analysis of marketing communications and products was carried out among the main competitors of the company. The transport business is quite dynamic and in order to break the usual standards, we decided to create individual images that would meet the aspirations of the company. All visual solutions had to cover all the necessary needs of the company in marketing and communications, starting from print and promo, website and office interior design.
- Inspiration
- The inspiration to create individual illustrations for the annual branded kit was the long-term search for a unique abstract style. Were created 10 different formal compositions with smooth lines in contract palettes.
- Project Duration
- The branding kit was created in 2019 for all needs in the 2020 year.
- Operation Flow
- All promotional materials are used in the 11 corporate offices of the Tels Group in Europe.
- Patents
- © Nargiza Usmanova
© NUMZ Graphics - Team Members
- Illustrator and Graphic Designer - Nargiza Usmanova
- Image Credits
- Illustrator and Graphic Designer - Nargiza Usmanova
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