Stadium SC Freiburg Sistèma de Segnalatge by Thomas Geissert

Stadium SC Freiburg Sistèma de Segnalatge by Thomas Geissert is a highly esteemed winner of the very prestigious 2022 A' Design Award de Fèrre in Grafica Competition Category.

FèrreGrafica· 2022

Stadium SC Freiburg Sistèma de Segnalatge

by Thomas Geissert

Client: Teamgeissert

A' Design Award de Fèrre Winner in Grafica Category

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Verified Award Winner
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Colors

The Design

About Stadium SC Freiburg Sistèma de Segnalatge

L'objectiu èra de crear un sistèma amb sa pròpria identitat e originalitat que vai mai luenh. La estructura del novèl estadi del SC Freiburg consistís en una forma basica ortogonala e un teulat ortogonal. Lo principi director de la concepcion arquitecturala, de crear una estructura formatritz d'identitat, deu èsser sostigut. Lo novèl sistèma de segnalatge e d'orientacion se presenta doncas amb un lengatge de forma clar. Acuèlh e informa los visitaires e los suportaires ja dins l'espaci exterior (aparcament, arrèst d'autobús, tramvai), los mena cap a las entradas e dins l'estadi via la promenada fins a las plaças.

The Recognition

About the A' Design Award de Fèrre

Stadium SC Freiburg Sistèma de Segnalatge a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Stadium SC Freiburg Sistèma de Segnalatge siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Stadium SC Freiburg Sistèma de Segnalatge merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal was to create a system with its own identity and originality that goes beyond. The structure of the new stadium of SC Freiburg consists of an orthogonal basic form and an orthogonal roof. The guiding principle of the architectural design, to create an identity-forming structure, must be supported. The new wayfinding and orientation system therefore presents itself with a clear language of form.
It welcomes and informs visitors and fans already in the outdoor area (parking, busstop, tram), leads them to the entrances and in the stadium via the promenade to the seats.
Dimensions & Packaging: Various dimensions according to the neccessities on-site
Tags: wayfinding, grafics, communication, modern, contemporary, reluctant, minimal, plain, timeless
Production Technology: colored alupanels with colored foil
Research: All texts, arrows and pictograms are provided in high-contrast black or white on the colorful areas.
The new font is Trade Gothic. The font is used in different font sizes. This builts a hierarchy that captures and structures the information facilitated.
Inspiration: The aim of the new wayfinding system is to achieve a harmonious overall concept of architecture and the signagesystem. The wayfinding system picks up on existing designs / the color scheme of SC Freiburg's corporate design. Grotesk typeface "Trade Gothic" (sans serif) is distinguished by its narrow run and at the same time good legibility. A hierarchy that captures and structures the information facilitated was created.
Project Duration: The design process stated in febuary 2020 and the official opening/the first football game was in summer 2021
Operation Flow: the wayfinding system works simply, safely, quickly and intuitively. It not only guides and accompanies the fans, but also makes the space tangible and thus creates identification and identity.
Team Members: Thomas Geissert
Image Credits: TEAMGEISSERT