Khedr El Attar Identitat de Marca by Nour Shourbagy is a highly esteemed winner of the very prestigious 2022 A' Design Award de Fèrre in Grafica Competition Category.
FèrreGrafica· 2022
Khedr El Attar Identitat de Marca
Client: Khedr el Attar
A' Design Award de Fèrre Winner in Grafica Category
Verified Award Winner
Verify Award Status for #139930The Design
About Khedr El Attar Identitat de Marca
Khedr El Attar es una identitat de marca creada per un comerciant de produits organics e bruts establit al Caire en 1945. Lo projècte combina una estrategia de marca amb un sistèma visual que reflectís lo nòu posicionament de la marca. L'identitat manten l'estatut de Khedr El Attar coma fonts de bens organics e bruts. Lo sistèma visual organiza l'activitat en tres sosategorias principalas : medecina organica, beutat bruta e produits culinaris. La concepcion d'embalatge e las directivas de marca completan lo sistèma, alunhant l'etica anciana del comèrci amb una presentacion modèrna.
The Recognition
About the A' Design Award de Fèrre
Khedr El Attar Identitat de Marca a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Khedr El Attar Identitat de Marca siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Khedr El Attar Identitat de Marca merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Working with the team at Khedr to develop the brand strategy along with a visual system that reflects the brand's new positioning. This made us start with a vision to retain Khedr's status of being the go-to brand for everything that is organic and raw. The visual identity helped in making the business mature into three main subcategories; organic medicine, raw beauty and culinary.
- Tags
- Rebranding, Arabic Design, Visual Identity, Packaging Design, Brand Guidelines
- Inspiration
- Khedr El Attar established his trade within the old city walls of Cairo back in 1945. He quickly weaved his presence within the fabric of Egyptian culture that Naguib Mahfouz mentioned him in his trilogy, and his fame exploded within the lands that Ahmed Adaweya sang his name. Khedr El Attar is expanding his modern preposition keeping the old ethos, premium raw products with great value.
- Project Duration
- The project started in March 2020 in Cairo and finished in 2021
- Team Members
- Omnia Magdy Photographer
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