Primary Residence Residéncia Primària by Tianzhen Huang

Primary Residence Residéncia Primària by Tianzhen Huang is a highly esteemed winner of the very prestigious 2022 A' Design Award de Fèrre in Grafica Competition Category.

FèrreGrafica· 2022

Primary Residence Residéncia Primària

by Tianzhen Huang

Client: Evleen

A' Design Award de Fèrre Winner in Grafica Category

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Verified Award Winner
Verify Award Status for #140254

View at A' Design Award Press Release Award Badge

Colors

The Design

About Primary Residence Residéncia Primària

Residéncia Primària es un sistèma d'identitat visuala per una marca multidisciplinària. Lo projècte a començat coma una exploracion tipografica que ligava l'estil del movement Bauhaus amb de formas arquitecturalas abstractas. Lo logotipe es basat sul caractèr chinés Ju, que significa espaci de vida, e pòrta tres bandas dins las colors primàrias roge, jaune e blau. Lo nom Residéncia Primària fa referéncia tant a aquestas colors coma al sens de la maison dins una epòca d'isolament. L'identitat s'aplica a una brocadura, una carta de visita e un ensemble d'articles d'escriptòri estampats sus papièr texturat.

The Recognition

About the A' Design Award de Fèrre

Primary Residence Residéncia Primària a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Primary Residence Residéncia Primària siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Primary Residence Residéncia Primària merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: An identity system for a multidisciplinary brand that explores the relationship between the human condition and the meaning of home in an age of isolation. The project originally started as a typography exploration that connects the style of the Bauhaus Movement with abstract architectural forms. The classic red, blue and yellow primary color scheme of Bauhaus inspired us to name the project "Primary Residence", a double entendre alluding to the style of this project and the messages behind it.
Dimensions & Packaging: Main:1080px*1080px, the ration is 1:1
Tags: Brand Identity, Visual Communication, Logo design, VI design, Bauhaus
Production Technology: Will print on the textured paper that gives the prints the touch feeling.
Design Challenge: How to combine the elements and concepts from the Primary Residence type design with this brand logo. It takes a long time to make the exploration of transferring the design strategy from the Primary Residence type design to the logo. And also make an artful translation from Chinese characters.
Research: The research goal was to find a design solution for visualizing the embodies the architectural theme of this project. And develop the thinking of how to merge the concept from the original Primary Residence type design and logo design. To support an active print were developed including the brochure design, business card, and a custom stationery kit.
Inspiration: The idea of the logo comes from the Chinese character Ju, which stands for living space. The red, yellow, and blue primary colors are well integrated into different stories of the character, which embodies the architectural theme of this project.

The Chinese brand name of this project is Yuan Se Ju, which is an artful translation of Primary Residence, with the translated word primary also meaning primary colors in Chinese. Took the 3 primary color stripes from the Chinese character.
Project Duration: Started logo design in July 2021, finished in Feb 2022
Operation Flow: A visual design identity that takes the viewer to know this brand and the messages behind it.
Image Credits: Evleen Huang