Half Production Identitat de Marca by Chin Hock Cong

Half Production Identitat de Marca by Chin Hock Cong is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Grafica Competition Category.

BronzeGrafica· 2022

Half Production Identitat de Marca

by Chin Hock Cong

Client: Creator Design Studio

A' Design Award de Bronze Winner in Grafica Category

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Colors

The Design

About Half Production Identitat de Marca

Half Production es un estudi de fotografia e videografia. L'equilibri entre la lum e l'ombra es çò que cercan totjorn. Al meteis temps, aquò correspond tanben a lor filosofia de vita. Capir l'equilibri entre mièg e plen es coma èsser modèst e contunhar d'aprendre, l'equilibri entre foncion e creativitat. Lo lògo es inspirat per l'accion de versar l'aiga. Quand lo veire es plen, i a pas d'espaci per melhorar. L'accion de versar l'aiga sembla èsser çò que cercam. Siatz modèsts e contunhatz d'aprendre.

The Recognition

About the A' Design Award de Bronze

Half Production Identitat de Marca a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Half Production Identitat de Marca siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Half Production Identitat de Marca satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When the glass is full, there’s no space for improvement. The action of pouring the water seems to be something we’re chasing for.

Be humble and keep learning. Grasping the balance in between half and full. Just like we’re deliberating over the commercial/client’s need.
The whole visual identity revolves around the oval icon, shaped by the water form.
Tags: Branding, Graphic Design, Visual Identity
Production Technology: Visual Identity Design.
Design Challenge: The most challenging part which is also the fun part of the project is that you have to mingle with clients. So that I can get the inspiration I want to hear through comfortable conversations
Research: Everything was developed with a design project methodology that involved research on the client's thoughts and beliefs.
Inspiration: Half Production is a photography and videography studio.
The balance between lighting and shadow is something they always seek for. Meanwhile, this also coincides with their philosophy of life. Grasping the balance between half and full is just like being humble and keeping learning, the balance between function and creativity.

The logo is inspired by the action of pouring the water.
Project Duration: The project started in Dec 2021 and finished in Jan 2022 in Malaysia, Johor.
Operation Flow: Throughout the conversation with Half Production team members. I combine their beliefs and thoughts about their philosophy of life. And this has naturally become their visual identity.
Patents: Copyrights belong to Creator Design Studio, 2021-2022.
Team Members: Chin Hock Cong
Image Credits: Image #3:Photographer: Tai Shi Hong, Photo 2021
Image #4:Photographer: Tai Shi Hong, Photo 2021