Joy of Playing Identitat de Marca by Squared

Joy of Playing Identitat de Marca by Squared is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Grafica Competition Category.

BronzeGrafica· 2022

Joy of Playing Identitat de Marca

by Squared

Client: Balin

A' Design Award de Bronze Winner in Grafica Category

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Verified Award Winner
Verify Award Status for #140424

Descobrir ara View at A' Design Award Press Release Award Badge

Colors

The Design

About Joy of Playing Identitat de Marca

Joy of Playing es una identitat de marca creada per Balin, una empresa que fabrica joguets per enfants. L'identitat compren lo logo, los actius de marca, l'embalatge e las colors e formas dels joguets e personatges. Lo lengatge visual es minimalista, amb formas simplas, una paleta de colors reduita e illustracions a l'aiguarela. Cada personatge de joguet a un nom e una istòria, çò que ajuda los enfants a formar una connexion emocionala. Los materials seleccionats inclutz lo boès, lo contraplacat, lo papièr, lo coton organic e las pinturas a basa d'aiga e de plantas.

The Recognition

About the A' Design Award de Bronze

Joy of Playing Identitat de Marca a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Joy of Playing Identitat de Marca siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Joy of Playing Identitat de Marca satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Balin is a brand offering beautifully crafted toys that educate, inspire and delight.

We developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then we brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children.
Tags: branding, brandidentity, visualcommunication, graphicdesign, kids, empathy, emotionalconnection, illustration, craft, design
Production Technology: All materials, as well as for the toys production, as well as for the branding and packaging used are selected from the highest quality sustainable, harmless and recyclable. Wood, plywood, harmless water and plant based paints, paper, organic cotton.
Design Challenge: The hardest to achieve was the balance between minimalism, plain shapes, a reduced color scheme and at the same time giving a positive, child appealing look and cuteness of the products and identity.
Research: The research we performed was not that much design based, but we explored some topics that are related to the brand purpose: Active Play and its physical, cognitive and emotional benefits on children; Social Awareness and how to foster knowledge about environmental issues through play experience, Emotional Intelligence and the importance of social and emotional skills that children of today lack.
Inspiration: Balin is a brand with purpose.

Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience.

They needed an identity, look and feel coherent with their brand purpose, values and beliefs. That is why we developed an authentic, positive and fun visual language based on minimalistic aesthetics and topped with heartmelting aquarelle illustrations.
Project Duration: The process of creating the whole visual style of product and visual communication was long and exhaustive, starting from mid 2020 and finished somewhere late 2021.
Operation Flow: All toy characters have a name and story behind, helping to build an emotional connection with children. They are further brought to life in a series of charming aquarelle illustrations.
Team Members: Creative Director - Yana Okoliyska