Second Hand Life Sèria d'Afichas by Yilin Wang

Second Hand Life Sèria d'Afichas by Yilin Wang is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronze in Grafica Competition Category.

BronzeGrafica· 2023

Second Hand Life Sèria d'Afichas

by Yilin Wang

Client: Zhejiang Sci-Tech University

A' Design Award de Bronze Winner in Grafica Category

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Colors

The Design

About Second Hand Life Sèria d'Afichas

Second Hand Life es una sèria d'afichas sus la manièra que las personas recebon l'informacion fragmentada. La sèria conten vint afichas A3, disposadas per formar una visuala principala, e es acompanhada d'un libre montat e relegat. Lo lengatge es transformat en grafismes visuals per mejan del còdi binari, ont los simbòls un e zèro representan tanben lo vertadièr e lo fals dins las operacions logicas. Aqueste ligam reflectís cossí lo jutjament es modelat per l'informacion qu'es acceptada. Las afichas e lo libre demandan una atencion mai atenta a una question sociala, perque una vista fragmentada de l'informacion pòt remplaçar una vista completa.

The Recognition

About the A' Design Award de Bronze

Second Hand Life Sèria d'Afichas a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Second Hand Life Sèria d'Afichas siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Second Hand Life Sèria d'Afichas satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work Second Hand Life attempts to re-objectify language into visual graphics, in a programming structured Web language, presented graphically through binary as a container, and finally through a poster calling for more attention to this public social issue, which constitutes a greater danger than this, this fragmented reception of information deprives us of the information we get from the whole, one dimension, one perspective.
Dimensions & Packaging: A series of 20 A3-sized posters arranged for the main visual effect, book mounted and bound
Tags: Poster、Concept、Books
Production Technology: A series of posters and books designed to convey the theme of second-hand life
Design Challenge: Initially there was a lack of a font that would adequately convey the theme, so what font would represent the message and what font would tie the poster together and create a sense of interaction. After a lot of research, we found that binary was a good way to express the theme of the design. Firstly, the symbols '1' and '0' in binary are exactly the same as the symbols 'true' and 'false' in logical operations. The symbols "1" and "0" correspond to "true" and "false" in logical operations, which corresponds very well to the second-hand life of the discriminating acceptance of information and the ability to judge one's own thinking by its control.
Research: Since the deepening of the age of short videos and information technology, more and more people have become concerned with the problem of information reception in the face of an endless torrent of information. This design work will use the language of poster design to express why people's ability to discriminate is diminished by information in today's social environment, and to explain how this subconscious lure of information reception has profound effects.
Inspiration: I find that taking in a lot of fragmented information deprives us of a holistic, one-dimensional and one-pointed approach to information, and it is for this reason that people get one-sided, intensely personal and subjective information.
Project Duration: 2022.5.23 in Hangzhou, China
Operation Flow: The language of the poster and the design of the book are used to convey the message to the audience.