Synchron Relòtge de Burèu by Farzan Shamasblou

Synchron Relòtge de Burèu by Farzan Shamasblou is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronze in Objectes per l'Ostal Competition Category.

BronzeObjectes per l'Ostal· 2023

Synchron Relòtge de Burèu

by Farzan Shamasblou

Client: Pratic Studio

A' Design Award de Bronze Winner in Objectes per l'Ostal Category

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Verified Award Winner

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The Design

About Synchron Relòtge de Burèu

Synchron es un relòtge analogic universal que mòstra l'ora oficiala de diferents païses simultaneament. A diferéncia dels relòtges numerics, aqueste relòtge de burèu presenta una imatge identica en totas las localizacions, ço es a dire que contrapousa la comprension mecanica del temps amb sa percepcion arbitrària. Lo concèpte tracta de la confrontacion problematica amb lo temps, e es adoptat d'una perspectiva critica que reconeis lo relòtge coma un simbòl del trabalh dins l'era numerica. Es un tipe d'estetica en performança que, dins l'era presenta, es considerat coma un objècte decoratiu inutil que se supòsa deu foncionar de manièra contínua.

The Recognition

About the A' Design Award de Bronze

Synchron Relòtge de Burèu a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Synchron Relòtge de Burèu siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Synchron Relòtge de Burèu satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Synchron is a universal analog clock that displays the official time of 27 different countries simultaneously. Unlike digital clocks, this desk clock displays a similar situation in all time zones, ie, it contrasts the mechanical understanding of time with its arbitrary understanding. Time zones can also be customized based on the user's desired locations.
Dimensions & Packaging: Product: 90 mm x 130 mm x 80 mm
Packaging: 115 mm x 155 mm x 85 mm
Tags: world clock, analog clock, concrete clock, dst switch, desk clock
Production Technology: The frame of the clock is made of polypropylene fiber reinforced concrete fabricated by manual molding method and the discs have various models with different materials, includes aluminum and coated PVC sheet cut and engraved by CNC. This clock also uses a simple movement mechanism.
Design Challenge: The most important challenge was changing the DST status. So, there are two daylight saving and standard time sides for the hour disk. On the daylight saving time side, the time differences between the places (daylight saving time in the Northern Hemisphere) and other places have been applied.
Research: The concept of Synchron is taken from a theoretical perspective that recognizes the analog clock as a symbol of labor in the digital age. As digital displays embedded in everyday objects constantly remind us about the importance of time, analog clocks are more or less useless, and also they are decorative objects that can only be expected to work continuously. Synchron tries to answer the question of how a design focused on mechanical performance can institutionalize an anti-design approach.
Inspiration: Unconventional statement of time besides normal functionality; that is to say, Problematic confrontation with time is the main idea of this decorative clock. A type of aesthetic in performance, that in the present age is considered as an object possessing a formal and decorative perspective.
Project Duration: The design project started in November 2018 and finished in December 2019 in Tehran, IRAN.
Operation Flow: In this clock, two discs are used instead of the usual hour hands such that each of the half-lines represents the hour hand of the place whose name is engraved on the top of that line, and the small line on the small disk is the minute-hand. Some hour hands lines lead to a circle sign which indicates that, in contrast to other locations, the minute-hand of the location is a small circle on a small disk.
Image Credits: Image #1: Photographer Hamed Fakharan, 2022.
Image #2: Photographer Hamed Fakharan, 2022.
Image #3: Photographer Hamed Fakharan, 2022.
Image #4: Photographer Pegah Safa, 2022.
Image #5: Photographer Hamed Fakharan, 2022.