Lo dissènh Anlan Branding Identitat de Marca per Haiwen Yang es un laureat autfo estimfo del prestigfo 2023 A' Design Award de Fèrre dins la Categoria de Competfo Grafica.
FèrreGrafica· 2023
Anlan Branding Identitat de Marca
per Haiwen Yang
Client : Anlan
Laureat del A' Design Award de Fèrre dins la Categoria Grafica
Laureat de Prèmi Verificat
Verificar l'Estat del Prèmi per #141858Lo Concèpte
A prepaus de Anlan Branding Identitat de Marca
Anlan Branding es una identitat de marca creada per una marca d'aparelhs de beutat. L'identitat es concebuda per demorar reconeissabla a travèrs de diferentas aplicacions. La poliça a d'angles doçament arredondits, mentre que las formas de letras globalas demoran simplas e netas. Un motiu floral derivat de la letra A evòca l'idèa de beutat, e una talha precisa dins la letra A ligam la tecnologia amb l'estetica. Lo violet es utilizat coma color principala de la marca. L'identitat s'aplica als sistèmas de papeterie e d'embalatge, e de guidas assegurent un usatge coerent.
La Reconoissença
A prepaus del A' Design Award de Fèrre
Anlan Branding Identitat de Marca a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Anlan Branding Identitat de Marca siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Anlan Branding Identitat de Marca merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.
Darrièr lo concèpte
Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- The design reshapes ANLAN identity as a beauty brand, ensuring its recognizability in different scenarios. To convey the concept of a modern femininity of rigidity and softness, the typeface corners are carefully rounded but overall kept simple and clean. A flower pattern irratived from letter A blooms a new gesture to interpret the meaning of beauty. Purple color as branding main color is brave and bright. We hope new identities change the inherent perception of women beauty brand and lead to a more independent feeling.
- Dimensions e Embalatge
- The coordinated images were applied to all physical stationery system and package system.
- Etiquetas
- Brand Identity, Branding, Visual Identity, Logo, Typeface, Experience
- Tecnologia de Produccion
- In order to make the brand to convey the aesthetics while showing sufficient modern independence “feeling”, we deliberately downplayed the importance of symbolic flower pattern and decided to remove the colors in the logo. We balanced the tension between "rigidity/ttechnology" and "softness/feminine".
- Desaffo de Dissènh
- In the process of designing, challenge is looking for the right portion between gentleness and strength. We want to convey the message that enjoying the use of these beauty devices to renew youself and show charmy confidence. We verified the degree of rounded corners of the logotype, the portion of red and blue in the sensitive purple main color, and the ratio of graphics and text, all of which must be in line with the feeling of combining rigidity and softness. Managing this sense is also a challenge, for which we have designed guidelines and various application formats so that customers can do it themselves.
- Recèrca
- In Japan, the beauty brands were always designed in a gentle, feminine language. Curved shapes, pink or champagne visual colors flooding the market. As an emerging beauty brand, ANLAN needs to break through the inherent market atmosphere and bring new feelings to modern consumers.
- Inspiracion
- In this new identity, we find the letter A can be a stable but also gentle symbol. The just right cut in letter A reveals brand value: technology and aesthetics are more perfectly matched, creating more possibilities and experiences for clients. It matches user's understanding and feeling of the new look of ANLAN.
- Durada del Projècte
- The project began in Shenzhen, China in April 2021 and was delivered to the client in January 2022.
- Flux Operacional
- The new identity shows the charm of modern beauty, and the inclusive design is easier to apply, helping brand to convey their attitude. It has proven to make the brand simple, clear and straightforward, and users can easily associate the visual identity with the products offered, identify it and use it.
- Brevets
- Shenzhen Baselab Technology Ltd.
- Membres de l'Equipa
- Designer: Haiwen YANG
Designer: Jiang Liang Li
Designer: Meng Yao Yu
Designer: Wei Wei Chen
Designer: Zi Xun Meng - Crèdits d'Imatges
- Shenzhen Baselab Technology Ltd.
Patrocinat
Explorar mai luònh que Designers.org
Descobrfo de prodfo, de servicis e d'oportunitats de nòstres partenaris publicitaris.
Mai de descobèrtas
Concèptes aparentats
Explorar mai de concèptes premiats de la meteissa categoria, seleccionats pel merite.
