In Chali Exposicion Interactiva Immersiva by Leung MukChi is a highly esteemed winner of the very prestigious 2023 A' Design Award de Fèrre in Eveniment Competition Category.
FèrreEveniment· 2023
In Chali Exposicion Interactiva Immersiva
by Leung MukChi
Client: Shenzhen Endess3 Culture Communication Co., Ltd
A' Design Award de Fèrre Winner in Eveniment Category
Verified Award Winner
Verify Award Status for #142353The Design
About In Chali Exposicion Interactiva Immersiva
In Chali es una exposicion interactiva immersiva creada per la marca de begudas de tè Chali. L'exposicion pren lo tè coma tèma e presenta las montanhas, riu, plantas e fuèlhas de tè chinesas a travèrs de projeccion numerica e installacions tactilas sensiblas. Los visitaires se desplaçan a travèrs de l'espaci e viven lo paisatge d'un biais immersiu. Un sistèma de fragrància difusís l'aroma del tè, de tal biais que l'exposicion es percebuda per la vista, l'audida e l'olfach. La concepcion assòcia la cultura del tè, l'art visual e lo concèpte de la marca dins un percors continú.
The Recognition
About the A' Design Award de Fèrre
In Chali Exposicion Interactiva Immersiva a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que In Chali Exposicion Interactiva Immersiva siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, In Chali Exposicion Interactiva Immersiva merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This work is an immersive interactive visual exhibition for the tea drink brand called Chali. This exhibition takes tea as theme, presents China's mountains, rivers, plants and tea leaves in a dynamic and interactive way, deeply embodying the tea culture spirit. When audience enters the exhibition space, they can experience the landscape of China in an immersive way, and the space also emits the tea fragrance through the fragrance system, fully expresses the East beauty through visual, auditory and olfactory senses. This work perfectly integrates tea culture, visual art and brand concept .
- Tags
- Digital media art, Projection mapping, Motion design, Somatosensory interaction.
- Research
- The water of origin In artistic conception scene, In the Chinese character " tea", "human" stroke is between the stroke " grass" and " wood", meaning human in the nature, It is also the meaning of Chinese tea culture.
- Inspiration
- With the core concept is "The rivers and mountains are embedded in the tea", the digital immersive projection and touch-sensitive, audio-visual interactive installations create a field goes beyond the space and time, inviting the viewer to step on a boundaryless journey of shape, hearing, visual, smell and touch.
- Project Duration
- May 20, 2021 at K11 in Guangzhou, Guangdong, China
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