Sky Blue Foncion Primària: Embalatge de Beguda Alcoolica per Jingzhang Xiao and Dongyan Ruan

Lo dissènh Sky Blue Foncion Primària: Embalatge de Beguda Alcoolica per Jingzhang Xiao and Dongyan Ruan es un laureat autfo estimfo del prestigfo 2023 A' Design Award de Fèrre dins la Categoria de Competfo Dissènh d'Embalatge.

FèrreEmbalatge· 2023

Sky Blue Foncion Primària: Embalatge de Beguda Alcoolica

per Jingzhang Xiao and Dongyan Ruan

Client : Jiangsu Yanghe Distillery Co., Ltd

Laureat del A' Design Award de Fèrre dins la Categoria Embalatge

16,888

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Colors

Lo Concèpte

A prepaus de Sky Blue Foncion Primària: Embalatge de Beguda Alcoolica

Tèxte del Libre: Sky Blue es un design d'embalatge per una liquor chinesa. La botelha a una forma lisa e aerodinamica basada sus l'espirala de Fibonacci, çò que dona de proporcions equilibradas e fa que la botelha es aisida de tenir e de dobrir. Lo tap es formatjat coma un uèlh, utilizat coma simbòl del produch. Un procès de vernissatge ecologic dona al veire una susfàcia delicada e lisa e redusís lo damatge a l'environament. La color blava rapèla l'aurora. La bóstia utiliza una estructura cinc-en-un que renfòrça la proteccion contra la contrafaçon.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Sky Blue Foncion Primària: Embalatge de Beguda Alcoolica a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Sky Blue Foncion Primària: Embalatge de Beguda Alcoolica siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Sky Blue Foncion Primària: Embalatge de Beguda Alcoolica merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The product design creates a "young, energetic, positive and upward" image, demonstrating the consistency of quality and brand appeal. The shape of the bottle is flexible and smooth, following the principles of rational aesthetics. The golden rule of "Fibonacci spiral" is used to modify the ratio of the wine bottle to create a more balanced, elegant and dynamic super golden ratio of "point, line and surface", which is convenient for users to hold and open, and meets the ergonomics design.
Dimensions e Embalatge: 145mm x 108mm x 320mm
Etiquetas: crafts, Baijiu, spirit, packaging, art
Tecnologia de Produccion: Bottle Material: crystal white, weight 580g
Cover Material: PC; LDPE; EPE; HDPE; ABS
Box: Positioning lithographed paper, special paper (built-in double-hole shaped steel sheet); laminated blister + velcro
Process: spraying, baking, injection moulding, electroplating, Bronzing, printing, matt film + glossy embossed oil
Desaffo de Dissènh: The design is created to upgrade the product. Under the comprehensive cost, while the best intention is pursued in the inheritance and breakthrough, to solve the four problems of old products with single colour and lack of vitality, inconsistent design language, box-shaped structure grade and anti-counterfeiting.
Recèrca: Go deep into the market to conduct questionnaires, visits and discussions, to listen to the customers, gain insight into new demand of the consumers, identify new directions for breakthrough product innovation and constantly reconstruct the perspective of product innovation. The design theme revolves around the ‘Eye of the Sky’, using the fashionable and romantic ‘Blue Auroras’ , and the industry pioneered the ‘baby glazing’ process. In addition, it has also achieved five-in-one, four-code correlation, anti-counterfeiting and re-upgrading. With the project system to promote, weekly and daily meetings follow-up, achieving a front-to-back connection and integrated promotion effectively .
Inspiracion: Inspired by the smart streamline bottle, easy to hold and open; The shape of the bottle cap as "eye of the sky" reflects the "futuristic aesthetics", and also implies the spiritual connotation of "the eye of wisdom" and "intelligent life and be positive". The environmental protection glaze process is the leading initiate within the industry, which will reduce the damage to the environment, in line with the "bluer sky" brand vision, at the same time endowing the bottle body smooth touch, exquisite and delicate; Aurora blue is as bright and colorful as progressive life, which is the embodiment of pursuit and love, luck, fashion and nature. The liquor box has the five-in-one structure to strengthen anti-counterfeiting, in order to maintain the market order; Four-code correlation assists in digital marketing.
Durada del Projècte: 2021-January.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
Flux Operacional: 1. More comfortable to use: the entire packaging structure is designed by the principle of ergonomics, with the bottle and box designed in a proportion that makes it easy for the user to hold; the box adopts a tear-open method and leaves space at the neck of the bottle to take the liquor more convenient.
2. More enjoyment of aesthetic interest: the bottle is followed the principles of rational aesthetics, strengthening the visual golden ratio; the exclusive symbol of the eye of the sky, giving Sky Blue a personalized product connotation and the language of the times. It fits the aesthetic needs of the times and the liquor tasting interests of the Chinese people.
3. Secondary use is more environmentally friendly: the bottle is designed by the table tennis challenge to add life fun.
Membres de l'Equipa: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin