Tathra Eco Camp Identitat de Marca per Amanda Dempster

Lo dissènh Tathra Eco Camp Identitat de Marca per Amanda Dempster es un laureat autfo estimfo del prestigfo 2023 A' Design Award de Fèrre dins la Categoria de Competfo Grafica.

FèrreGrafica· 2023

Tathra Eco Camp Identitat de Marca

per Amanda Dempster

Client : Amanda Dempster

Laureat del A' Design Award de Fèrre dins la Categoria Grafica

10,399

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Colors

Lo Concèpte

A prepaus de Tathra Eco Camp Identitat de Marca

Aprèp èsser destruit pels incendis forestals devastators d'Austràlia, lo Tathra Eco Camp aviá besonh d'una identitat simbolica que contava una istòria de regeneracion, d'istòria e d'immersion naturala. Los proprietaris cercavan un ensemble de marca que metriá en valor l'istòria unica del territòri en onrant tanben sa significacion culturala e lor engagement per l'ecoturisme. L'estilistica de marca e las representacions resultantas reflectisson l'atractiu natural del campament e rendon omenatge al paisatge renovat amb los anèls d'arbre iconics e l'esquèma de colors unic, simbolics de la creissença, de l'istòria e de la regeneracion de la destinacion.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Tathra Eco Camp Identitat de Marca a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Tathra Eco Camp Identitat de Marca siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Tathra Eco Camp Identitat de Marca merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Following their destruction by the Australian bushfires, Tathra Beach Eco Camp embarked on a rebrand to creatively tell their story of rebirth and to relaunch their destination with a new hope and identity. The new brand needed to reflect their unique story, their destruction and hope, their lands rich cultural and indigenous roots, reflect their intensive rebuild, and their commitment to a renewed eco tourism experience.
A unique identity that reflected the natural priority of the destination and the vivid history of the renewed landscape was delivered.
Dimensions e Embalatge: Comprehensive Brand Design Package & Products were designed, produced/printed & delivered, including:
Creative Concepts
Complete Style Guide,
Custom Designed Wordpress CMS Website,
Full Social media setup, launch
Social media ad campaigns & creatives
Social media launch posts campaign
Unique timer etched guest interactive digital guides
All physical signage
Branded promotional products & giveaways
Printed Stationery & Collateral
Etiquetas: Brand Design, Logo Design, Eco Tourism, Tathra Beach Eco Camp
Tecnologia de Produccion: A range of avenues were explored in strategizing the creative direction for the brand. Color psychology principles were researched for values related to relaxation and tourism, whilst considerations were also made to the local fauna, wildlife, and the colors and material selections made for the new buildings. This ensured and online/ offline consistency of guest experience across the brand and stay.
The insights gained were translated and realised into a cohesive brand design featuring the 'tree rings of life/history' - that spans across typical brand elements, a unique website, social media, advertising and other mediums.
Desaffo de Dissènh: The challenges in creating this brand were multifaceted. Previously run as a caravan park, and tragically destroyed by the Australian bushfires, this created an opportunity for the new owners to reinvent the destination to deliver a new and unique experience for guests. Delivering a brand and creative strategy that paid tribute to the story of the location and honoured the cultural significance and history of the land, whilst also engaging new guests about the future was a great challenge.
Recèrca: In development and realisation of the strategy for this brand, a number of factors were evaluated: colour psychology values and their relationship to the brand values, competitor marques and identity to ensure unique placement and positioning, and the form, colours, materials and planning of the rebuilt physical spaces, buildings and physical landscape were considered to ensure a digital and physical consistency of brand and identity.
Inspiracion: With a rich story of rejuvenation following fires, this Eco Camp and Tourism Destination needed a symbolic brand that represented their various stages of history, their rich cultural connection, and the changes the physical landscape had endured.
The tree 'rings of life' were chosen as the symbol to represent the locations history of growth and rebirth, and to reflect the unique eco experience the destination delivers. In doing so the brand has been set apart from the traditional leaf or gecko icons commonly represented in eco tourism branding.
Durada del Projècte: The project started in Early 2021, with brand launched in July 2022 for pre-opening campaign to support December opening.
Flux Operacional: The resulting brand delivered a style of identity not before seen in the Australian Eco Tourism Space. The elements of the brand were adapted across various production mediums and in pleasing variations to meet form of purpose. Eg, high contrast ads and simple representation for physical signage, Contrasting variations and adaptions for visual interest on social media etc.
Brevets: Copyrights belong to Tathra Beach Eco Camp and Holiday Brands For Trademark (2021)
Membres de l'Equipa: Amanda Dempster
Crèdits d'Imatges: Photography Credits: Wes Alan & Tony Harrington (2021)
Illustration & Creative Brand Design Credits: Amanda Dempster (2021)