Italian Capital of Culture Lògo e Campanha de Lançament per Akomi

Lo dissènh Italian Capital of Culture Lògo e Campanha de Lançament per Akomi es un laureat autfo estimfo del prestigfo 2023 A' Design Award d'Argent dins la Categoria de Competfo Grafica.

ArgentGrafica· 2023

Italian Capital of Culture Lògo e Campanha de Lançament

per Akomi

Client : Municipalities of Brescia and Bergamo

Laureat del A' Design Award d'Argent dins la Categoria Grafica

30,406

Laureat de Prèmi Verificat

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Colors

Lo Concèpte

A prepaus de Italian Capital of Culture Lògo e Campanha de Lançament

Un lògo compartit per doas ciutats diferentas (Bergamo e Brescia, unidas coma Capitala italiana de la Cultura per l'annada 2023) inspirat per la cultura pop e concebut per evoluir amb lo temps. Tota la geometria se basa sus la flexion d'elements lineals amb una gròssa constanta, inspirat per las barras de construccion per las qualas las doas ciutats son ben conegudas, amb l'objectiu de renversar un estereotip de ciutats industrialas e celebrar lor resiliéncia pendent la primièra vaga de covid-19. L'element roge iconic es non solament un 3 e un B a l'encòp, mas pòt tanben acquisir diferentas significacions e formas dins diferents contèxtes.

La Reconoissença

A prepaus del A' Design Award d'Argent

Italian Capital of Culture Lògo e Campanha de Lançament a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Italian Capital of Culture Lògo e Campanha de Lançament siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Italian Capital of Culture Lògo e Campanha de Lançament es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The logo has been chosen by the Municipalities of Bergamo and Brescia to represent the two cities, that together will become Italian Capital of Culture in the year 2023.
The design idea is based on the identification of a simple and linear element, whose versatility allows it to acquire different meanings and to complete different shapes from time to time.
The logo is designed to evolve in time and being used even when 2023 year will be over.
Dimensions e Embalatge: Minimum height of the logo: 10 mm
Etiquetas: graphics, branding, logo design, advertising, cultural projects, Italian capital of culture, events, Brescia, Bergamo
Tecnologia de Produccion: Thanks to its design the logo can be embossed, perforated, cut, embroided and obviously printed with any tecnique on any kind of support, as it's required to a mass event logo with a very wide spreading. There are no physical or digital limits to its coherent reproduction and recognizability, from black and white printing to digital video animation.
Desaffo de Dissènh: The hardest challenge was to design a logo in which both Bergamo and Brescia could identify themselves, as they are two cities very similar to each other but also known for their rivality.
A public call was open from the two Municipalities to all the professionals, who have been asked to produce a huge amount of work in a short time.
The logo has been chosen from more than 50 proposals by the jury chaired by Antonio Romano (Inarea), one of the most appreciated professional in visual identity.
Recèrca: As two different cities were about to become together a jointed Italian Capital of Culture, the first choice has been to avoid any cultural symbol of one of the two cities.
Only the colors are inspired by the two municipal coats of arms: blue and red for Brescia, yellow and red for Bergamo.
The design team has been looking for some kind of "pop" logo, taking inspiration from big international sport events, as we believe that Culture has to overcome any barrier and become everyone's patrimony.
Inspiracion: The whole geometric construction is based on the curvature of linear elements of constant thickness, inspired by the building rods (strong and resilient, they bend but they do not break, as Bergamo and Brescia did during the very first Covid wave) for which the cities are well known. The objective was to overcome the stereotypes of industrial cities and prove that Bergamo and Brescia have a lot to say when it comes to culture.
Durada del Projècte: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
Flux Operacional: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
The most recognizable sign of the logo (the red 3/B element) is designed to survive after year 2023 will be over and to be completed with different shapes in different contexts.
It's a versatile and anthropomorphic sign that generates empathy and can play different roles.