Spot On Installacion Luminosa Interactiva per Responsive Spaces and Michael Holzer

Lo dissènh Spot On Installacion Luminosa Interactiva per Responsive Spaces and Michael Holzer es un laureat autfo estimfo del prestigfo 2023 A' Design Award d'Aur dins la Categoria de Competfo Installacion.

AurInstallacion· 2023

Spot On Installacion Luminosa Interactiva

per Responsive Spaces and Michael Holzer

Client : Creative Region / City of Linz

Laureat del A' Design Award d'Aur dins la Categoria Installacion

540,171

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Lo Concèpte

A prepaus de Spot On Installacion Luminosa Interactiva

Las vitrinas de botiga voidas son ennojosas. Especialament a causa de la pandemia de Covid-19, las vitrinas voidas devengèron un afar encara mai urgent per la ciutat de Linz. Mas particularament, dins de grands emplaçaments per tota la ciutat, aqueles espacis son tanben d'àreas de presentacion inutilizadas que pòdon èsser mesas a bon usatge entre temps. Per aquò, aquesta installacion unica de vitrina e lo concèpte de "Spot On" que se tròba darrièr foguèron desvolopats. Las installacions de lum interactivas transforman las vitrinas voidas en òbras d'art captivants e extraordinàrias, tot en qu'ofrison als negòcis locals una escena temporària preciosa. Amam. Linz.

La Reconoissença

A prepaus del A' Design Award d'Aur

Spot On Installacion Luminosa Interactiva a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Spot On Installacion Luminosa Interactiva siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Spot On Installacion Luminosa Interactiva crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Empty shop windows are boring. But especially in good locations, they are also unused presentation areas that can be put to good use in the meantime. For example, to offer local businesses a valuable temporary stage. Best of all in the form of this interactive shop window installation. Due to the Covid-19 pandemic additional empty shop windows happened to pop up in our hometown Linz. Therefore, in the summer of 2021, the concept of 'Spot On' was born.
Dimensions e Embalatge: The whole installation has a size-flexible setup. The initial installation was 4 meters in width, 2 meters in height and 1.2 meters in depth.
Etiquetas: interactive installation, light installation, mobile interface, shop window, art installation, digital installation
Tecnologia de Produccion: The whole installation consists of a easy to setup and remove wooden frame to which 24 DMX-controllable LED tubes with single RGB Pixel control are mounted.
The mobile website that lets everybody interact with the light installation has a MQTT based backend that is parked in the cloud, so every bypasser can reach it with his or her smartphone.
The light installation itself is also connected to the internet via a SIM card and mobile internet to receive commands from all users that a surfing the mobile website.
Desaffo de Dissènh: It was the goal to positively utilise ugly (because empty) shopwindows in the inner areas of Linz. We needed a flexible hardware setup to adapt to different measurements of shopwindows as well as add extra value to argue funding. Therefore we integrated the presentation of local businesses which were also hit hard by the COVID-19 pandemic. To engage with bypassers we offered them a mobile interface that let them easily take creative control of the light installation and display short messages.
Recèrca: As a studio for interactive brand experiences we were able to apply our learnings from other projects in the B2B field to this public space installation. The overall creative process to design the setup, the light effects as well as the possibilities of interaction was done within the creative team of the project. This process benefitted from our interdisciplinary team setup and approach.
Inspiracion: The heart of the installation was a voluminous arrangement of controllable LED lights. When viewers were 'on spot', they could design individual messages using their smartphones and send them directly to the system. A jury regularly selected new young companies and startups from among all the applicants, for whom this consequently meant to be in the spotlight in the shop windows.

WE. LOVE. LINZ.
Durada del Projècte: Since August 2021 in Linz
Flux Operacional: As soon as one stands on a marked point in front of the shop window, the complex arrangement of lamps and light unravel for the viewer and an interactive ticker become legible. Via QR code and smartphone, own messages and crazy light effects can be controlled in the shop window.
Membres de l'Equipa: Creative Lead: Markus Pargfrieder
Design Lead: Michael Holzer
Projectmanager: Nazila Shamsizadeh
Development: Katharina Mayrhofer
Development: Martin Zeplichal
Development: Julian Reil
Web-Development & -Design: Andrea Maderthaner
Crèdits d'Imatges: Photo Credits: Responsive Spaces
Video Credits: Eyup Kus