Snow Draft Beer Embalatge de Cervesa per China Resources Snow Breweries Ltd.

Lo dissènh Snow Draft Beer Embalatge de Cervesa per China Resources Snow Breweries Ltd. es un laureat autfo estimfo del prestigfo 2023 A' Design Award d'Aur dins la Categoria de Competfo Dissènh d'Embalatge.

AurEmbalatge· 2023

Snow Draft Beer Embalatge de Cervesa

per China Resources Snow Breweries Ltd.

Client : China Resources Snow Breweries

Laureat del A' Design Award d'Aur dins la Categoria Embalatge

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Colors

Lo Concèpte

A prepaus de Snow Draft Beer Embalatge de Cervesa

Snow Draft Beer es una seria d'embalatge per una cervesa fresca de malt pur, produsida en forma de bóstia d'alumini e de botelha de veire. Lo disseny seguís un apròchi minimalista e utiliza lo verd auròra e lo blanc pur coma colors principalas. De dessenhs al trach de malt, de lupol e d'ondas d'aiga fan referéncia als tres ingredients de braçatge. La botelha de veire es leugièrament estrechida a la talha per una presa confortabla e es gravada en relèu amb de caractèrs de calligrafia chinesa que significan pur e fresc. La botelha conten 460 ml e la bóstia conten 500 ml. Lo disseny unificat a per tòca de transmetre la puretat e un gost fresc.

La Reconoissença

A prepaus del A' Design Award d'Aur

Snow Draft Beer Embalatge de Cervesa a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Snow Draft Beer Embalatge de Cervesa siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Snow Draft Beer Embalatge de Cervesa crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Dedicated to the first pure malt draft beer in China launched by Snow Breweries, the series of package design is expected to highlight the pure materials and advanced brewing technology of this beer. The minimalist package design takes unique aurora green and pure white as the main color scheme, and harmoniously combines the patterns of malt, hops and water ripples to convey the pure and original taste of the beer.
Dimensions e Embalatge: Bottle: 460 ml Height-257 mm,
Can 500 ml Height- 168 mm
Etiquetas: Beer Packaging, Pure Malt, Minimalism, Calligraphy Font, Draft Beer
Tecnologia de Produccion: aluminum can and glass bottle
Desaffo de Dissènh: To address the challenge of conveying the original fine taste of the pure malt draft beer, the package design follows minimalism, just decorated with the patterns of brewing materials to avoid redundancy. The central white label is complemented by the relief characters of Chunsheng (meaning pure and draft) in the calligraphy font, to visualize the smooth taste and purity of the beer. The bottle is elaborately treated to take on aurora green, giving consumers a higher level of aesthetic pleasure.
Recèrca: Thanks to the technology of micron level sterile membrane filtration and the advanced process for brewing draft beer, the pure malt draft beer launched by Snow Breweries retains the nutrition and fresh taste to the utmost. Brewed only with water, malt and the select hops of Hersbruker and Czech Saaz, it therefore boasts a fresh and mellow taste, plus a pleasing wheat flavor, which redefines how pure and fresh the high end beer can be for every consumer valuing a quality life.
Inspiracion: To straightforwardly express that the beer is brewed only with water, malt and hops, the series of package design uses aurora green and pure white as the main tone, and further combines the patterns of malt, hops and water ripples, as well as the font of calligraphy. It therefore creates a unified and coherent visual identity, highlights the brewing concept of purity and high quality, and also vividly channels the fresh and original taste of the pure malt draft beer.
Durada del Projècte: The design and development of the pure malt draft beer started in Beijing, in September 2020. It was introduced to the market in China, in August 2022.
Flux Operacional: The bottle is slightly narrowed at the waist for a comfortable grip and a soft vibe. It is also embossed with the Chinese characters of Chunsheng (meaning pure and draft) in the font of calligraphy, whose sleek lines visually imply the smooth taste and purity of the beer. The can package in a white tone is elaborately decorated with the line drawings of malt, hops and water ripples, giving consumers a panoramic understanding of the premium brewing materials of the pure malt draft beer.
Membres de l'Equipa: Dong Yan
Weixi Zhou
Yu Zhai
Hu Pan
Jess