Lo dissènh Custom Hoodies Lògo per Marko Maciev es un laureat autfo estimfo del prestigfo 2023 A' Design Award de Bronze dins la Categoria de Competfo Grafica.

BronzeGrafica· 2023

Custom Hoodies Lògo

per Marko Maciev

Client : UMA Network Ltd

Laureat del A' Design Award de Bronze dins la Categoria Grafica

13,617

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Colors

Lo Concèpte

A prepaus de Custom Hoodies Lògo

Custom Hoodies es un portau web Desktop to Garment ont d'imatges son aplicadas sus de hoodies e imprimidas. Lo lògo es una estilizacion d'un cordèl noat de hoodie, realizat en estil pochoir-graffiti, tal coma un simbòl de supereroïna del Capelhet Roge, se n'èra una uèi en dia, volant a la recèrca d'un lop grand e marrit. Ensaja d'emettre una aura rebèla e una energia dinamica de la marca de mòda urbana, en agissent coma una sosmarquea sus la quala los utilizaires del portau web pòdon bastir lor pròpria istòria.

La Reconoissença

A prepaus del A' Design Award de Bronze

Custom Hoodies Lògo a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Custom Hoodies Lògo siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Custom Hoodies Lògo satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The logo is a stylization of a tied string on a hoodie done as a stencil-graffiti friendly Little Red Riding Hood superhero symbol, if she was one today, flying around looking for a big, bad wolf. It is attempting to emit a rebellious vibe and an upbeat energy of the street fashion brand, acting as a sub-brand on top of which the users of the web-portal can build their own story.
Etiquetas: Logos, Symbols, Corporate Identity, Logotypes
Desaffo de Dissènh: In this project, the first challenge was to give a compelling and relatable story to the symbol. Since research went in two ways, the second challenge was to make those two directions meet organically without losing any bit of the value of either one.
Recèrca: The research presented insights into the cultural significance that a hoodie is a symbol of. Not just on a functional level worn for a physical activity or as a leisurely garment of convenience, but as a certain lifestyle representative. Custom Hoodies is exactly that, plugging in into these values, promoting freedom of expression, personal stories and bold values.
Inspiracion: Custom Hoodies is a Desktop-2-Garment web portal where images are applied to hoodies and printed. Hoodie have a history and various cultural meanings. In a modern sense, it is related to street culture, and in traditional to tales. This is why logo is grounded in films that popularized hoodies like Rocky, but at the same time in stories like Little Red Riding Hood. It is a semiotic hybrid fueled by these diversities converged into a a modern package, triggering people to create their own stories
Durada del Projècte: 2 weeks, Hong Kong SAR
Flux Operacional: The simple-heavy logo design strives to be immediately impactful for the targeted users and to directly associate the visual identity with the service provided. It encourages people to unleash their inner street-artist and put their stories out to the world with Custom Hoodies.
Brevets: UMA Network Limited
Crèdits d'Imatges: UMA Network Limited