ReForm Plastic Concepcion d'Identitat de Marca by Giang Nguyen

ReForm Plastic Concepcion d'Identitat de Marca by Giang Nguyen is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronze in Grafica Competition Category.

BronzeGrafica· 2024

ReForm Plastic Concepcion d'Identitat de Marca

by Giang Nguyen

Client: ReForm Plastic

A' Design Award de Bronze Winner in Grafica Category

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Verified Award Winner
Verify Award Status for #147036

View at A' Design Award Press Release Award Badge

Colors

The Design

About ReForm Plastic Concepcion d'Identitat de Marca

ReForm Plastic es una entrepresa socialment responsabla amb sèti al Vietnam, compromesa a resòlver la problematica dels deschets plastics, melhorar lo benestar dels trabalhadós informals de deschets, e promòver una economia circulara a travèrs la produccion de mòbles e panèls fabricats a partir de deschets plastics reciclats. La textura de superfícia distinctiva dels panèls ReForm Plastic es integrada finament dins l'identitat de marca. A mesura que l'entrepresa contunha de fabricar de panèls novèls, sa bibliotèca d'actius de marca creís e evoluís, generant una colleccion dinamica e unificada de materials de concepcion per las iniciativas creaticas.

The Recognition

About the A' Design Award de Bronze

ReForm Plastic Concepcion d'Identitat de Marca a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que ReForm Plastic Concepcion d'Identitat de Marca siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. ReForm Plastic Concepcion d'Identitat de Marca satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ReForm Plastic is a Vietnam-based social enterprise dedicated to solving the plastic waste problem, improving the livelihood of informal waste workers and promote circular economy by producing furnitures and boards from recycled plastic waste. The brand identity is built upon the surface texture the plastic boards - so as long as new boards are made, the brand asset library will keep expanding and create a “generative” and cohesive library of design materials to work with.
Tags: plastic waste, brand identity, social impact, recycled, furnitures
Design Challenge: The creative challenge for ReForm Plastic's brand identity redesign comes from the fast-growing development of the brand. ReForm Plastic opened their first pilot facility in early 2020 and has been expanding rapidly without a cohesive brand identity - this poses the challenge of redesigning without compromising the brand's image in the public eyes.
Inspiration: The design inspiration comes from the goal to create an authentic brand identity that resonates with core values of the brand as well as represents the brand products, combined with a thorough observation of the surfaces of ReForm Plastic boards. Once we know what the design should communicate, how it should be communicated, the design process became much more straight-forward.
Project Duration: The project was started in July 2021 and finished in October 2021.
Team Members: Giang Nguyen
Image Credits: Hieu Nguyen

Read the Press Release