Wonderland Fruit Illustracion d'Embalatge by Chia-Liang Lin

Wonderland Fruit Illustracion d'Embalatge by Chia-Liang Lin is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronze in Grafica Competition Category.

BronzeGrafica· 2023

Wonderland Fruit Illustracion d'Embalatge

by Chia-Liang Lin

Client: Huzhou University

A' Design Award de Bronze Winner in Grafica Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Wonderland Fruit Illustracion d'Embalatge

Wonderland Fruit es una seria d'illustracions d'embalatge creadas per de produchtes de frucha. Las illustracions utilizan d'elements tradicionals de l'art chinés, coma de pavillons, de gruas e de nívols de bon aür, per suggerir una atmosfèra de país meravilhós. La tonalitat de color seguís la color de cada frucha, de tal biais que l'illustracion e lo produch se corresponden dins l'efièch visual e l'estile. De colors doças son utilizadas per ligar los estils visuals tradicionals e contemporanèus. La seria foguèt realizada amb Adobe Photoshop e Illustrator, e cada fuèlha mesura 297 per 420 millimètres.

The Recognition

About the A' Design Award de Bronze

Wonderland Fruit Illustracion d'Embalatge a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Wonderland Fruit Illustracion d'Embalatge siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Wonderland Fruit Illustracion d'Embalatge satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design work uses many traditional Chinese art elements to express the atmosphere, such as attics, cranes and auspicious clouds. In terms of colour tone, the design team discussed and decided to adopt the same colour tone as the fruit for better match the visual effect and style display.
Dimensions & Packaging: Width: 297mm x Height: 420mm x Weight: 200gm
Tags: Wonderland, Fruit, Wonderland Friut
Production Technology: Adobe Photoshop and Illustrator
Design Challenge: The most significant challenge was to express our perspectives via visual communication method in illustrations. Therefore, the design team spent a great deal of time studying and finding the way to balance the aesthetic, expression and visual elements at the same time.
Research: Wonderland fruit is a display of traditional Chinese art elements integrated into packaging illustrations. This series of works is very beautiful. Meanwhile, soft in colour is integrated into the illustrations composed of Chinese art elements, thereby showing a wonderland atmosphere.
Inspiration: The design inspiration comes from the traditional Chinese art style. the design team determined the overall direction through investigation and made design suggestions based on these art style elements. Finally, these traditional and fashionable visual packaging illustration works were created after discussions and revisions with team members.
Project Duration: This project was created and completed between July and November 2022 in Kaohsiung City, Taiwan.
Operation Flow: This series received a number of positive opinions and were highly acclaimed on many fields. Moreover, numerous people had been touched and they had thought these works will not be forgotten ever.
Image Credits: Creative Director: CHIA-LIANG LIN
Art Director: CHIA-LIANG LIN
Designer: XI-TING HUANG AND SHENG-ER YU
Illustrator: XI-TING HUANG AND SHENG-ER YU