The Dark Side of the Moon Letra d'Amor per Maria-Luisa Uth

Lo dissènh The Dark Side of the Moon Letra d'Amor per Maria-Luisa Uth es un laureat autfo estimfo del prestigfo 2023 A' Design Award de Bronze dins la Categoria de Competfo Grafica.

BronzeGrafica· 2023

The Dark Side of the Moon Letra d'Amor

per Maria-Luisa Uth

Client : Fortuna Design Studio

Laureat del A' Design Award de Bronze dins la Categoria Grafica

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Lo Concèpte

A prepaus de The Dark Side of the Moon Letra d'Amor

The Dark Side of the Moon es una letra d'amor que conta una istòria d'amor tradicionala chinesa. Aqueste projècte celebra la bona e vièlha concepcion grafica imprimida amb un enfòc sus la tipografia, las illustracions, lo disseny grafic e los materials. L'empaquetatge de la letra se dobrís e la faça escura de la luna ven visibla. La letra es plegada coma una borseta de bolsa, un metòde de plegatge del Japon qu'a facha son camin cap a Euròpa al sègle XVIII e qu'es devengut popular coma metòde de plegatge per las letras d'amor. Lo papièr utilizat, que se pòt plegar sens se cracar e qu'es translucid, permet a las doas fachas de la letra de se fondre quand es tengut contra la lum.

La Reconoissença

A prepaus del A' Design Award de Bronze

The Dark Side of the Moon Letra d'Amor a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que The Dark Side of the Moon Letra d'Amor siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. The Dark Side of the Moon Letra d'Amor satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The 'Dark Side of the Moon' is a love letter, telling a traditional Chinese love story, not only with words, but also by the way the package is opend, by the choice of printing technology, the used materials, the graphic design and illustrations. The storytelling begins as soon as the package is opened: the full moon on the front wanes, the dark side of the moon becomes visible. The story unfolds together with the unfolding of the letter, guiding the reader from chapter to chapter.
Dimensions e Embalatge: Folded with package: 12 * 12cm
Unfolded letter : 36 * 36cm
Etiquetas: graphic design, illustration, print, type design, package design
Tecnologia de Produccion: Since the letter is folded paper, the paper needs to have the property to be folded and unfolded multiple times without being torn apart, so we chose a kind of DuPond paper, which can't be ripped apart and which is translucent - two attributes love should have. Since The Love Story is about the sun and the moon, the letter also has a sun and a moon side. The translucency of the paper makes the two sides of the letter flow together when held up against the sun. If you hold the letter down while reading, you cannot see the other side.
Desaffo de Dissènh: Since we are a package design studio, we have an interest in paper. Commercial projects for clients often don't give the opportunity to use more special papers and printing techniques. When visiting package factories we can discover new papers and think about ways to use it and combine materials with stories through design. The used 'pocket purse' folding method, which originated in Japan, but became popular in 18th century Europe as love letter folding method, needed special paper. It made the layout and choice of paper challenging, but also became the designs key component. Since it's not only a creative design project, but also an actual product we sell it was difficult to find a producer who was fit for this folding method.
Recèrca: As a Chinese/ German design studio, we are interested in finding a way of melting those different cultures in a project. The tradition of writing love letters is not that popular in China, throughout its history. So we came up with the idea of a Chinese love letter, using a folding method which also made its way from East to West. The story of Houyi and Chang'e is over 2000 years old and has many versions, but all have an outdated moral. So we rewrote the story first, before we started with the layout. From the beginning we planned this love letters to be a series, so we choose a package which has a CD feeling, since still many of people collect or collected CDs. Like love letters CDs seem from another century, but we think of them in loving nostalgia and hope to revive them in a new way with our design.
Inspiracion: In this uncommissioned project we have combined our love for print design, story telling, illustration, graphic design and materials. The goal was to tell a story without the traditional form of a book. On the letter is space for a personal massage, this story can/should be shared with someone and reconnect those old stories with modern life again. The letter itself is folded like a 'pocket purse' - a Japanese Folding technique popular in Europe in the 18th century for writing love letters.
Durada del Projècte: started August in Hangzhou and finished November in Hangzhou
Flux Operacional: Telling stories is as old as humanity. Love stories are especially popular. Giving presents to your loved ones is today more a requirement rather than an act of showing love. So we thought about a way to reintegrate old love stories with the rather old tradition of writing love letters. So this design is a present, where personal messages can be added while at the same time it is a documentation of an old love story using new design.
Crèdits d'Imatges: Qianli Ma, Maria-Luisa Uth