Oil Street Art Space Identitat Visuala per Kimhung Choi and Thomas Siu

Lo dissènh Oil Street Art Space Identitat Visuala per Kimhung Choi and Thomas Siu es un laureat autfo estimfo del prestigfo 2023 A' Design Award de Bronze dins la Categoria de Competfo Grafica.

BronzeGrafica· 2023

Oil Street Art Space Identitat Visuala

per Kimhung Choi and Thomas Siu

Client : Kimhung Design

Laureat del A' Design Award de Bronze dins la Categoria Grafica

11,964

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Colors

Lo Concèpte

A prepaus de Oil Street Art Space Identitat Visuala

Tèxte del libre : Oi es l'identitat visuala de l'Oil Street Art Space, un espaci public de léser e de cultura a Hong Kong. Lo site ocupa l'ancian club d'un club de veligèr e compren un edifici istoric de classa II en brica roja amb un teulat de tèulas, ainsi coma una zòna a l'aire liure de mai de 3000 mètres carrats. Lo nom remplaça la letra L per un punt d'exclamacion, que sollicita l'atencion e assenhala l'emplaçament. La forma del logotipe representa l'acte de cridar fòrt. Lo verd es la color identitària, evocant un oasís pels arts al mitan de la vila. L'identitat s'aplica als grafismes environamentals e als imprimits.

La Reconoissença

A prepaus del A' Design Award de Bronze

Oil Street Art Space Identitat Visuala a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Oil Street Art Space Identitat Visuala siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Oil Street Art Space Identitat Visuala satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: “Oi!”- Oil Street Art Space, is housed in the former clubhouse of the Royal Hong Kong Yacht Club. It opens to the public as community leisure and cultural space in two phases after revitalisation and restoration, including a red-bricked Grade II historic building with a tile roof and over 3000 sqm outdoor area with a two-storey building incorporating an exhibition and multipurpose venue respectively.
Dimensions e Embalatge: Various dimensions according to the visual identity application from buntings to pinned badges
Etiquetas: Branding, Visual Identity, Logo, Signage, Environmental Design, Art and Cultural Space
Tecnologia de Produccion: The visual identity of ‘Oi!’ aims to create distinctive and memorable brand that capture the essence of the project. The applications on environmental graphics and collateral to provide guidance to visitors to explore all parts of Oi! and to enhance the impression of Oi! to the public.
Recèrca: Given that part of the premises is Grade II historic building, a range of research on historical premise transforming to public usage and old architecture revamp projects were conducted. After reviewing different angles, the client and designers would like to portray the brand image with Oi!’s vision and mission and to make art relevant in the community. Finally, we chose to use the name as the core element on the logo which also helps the audience to remember where it is located.
Inspiracion: The 'Oi!' project aims to develop a visual identity that reflects the brand's core ideas. The name itself replaces the 'L' with an exclamation mark which serves as a call for people's attention and a visual representation of the project's location. The logo's shape is designed to illustrate the idea of calling out loud for attention in graphic form. The use of green as the identity colour suggests that 'Oi!' is an oasis for the arts in the midst of the urban jungle of concrete and steel.
Durada del Projècte: May 2022, The Hong Kong SAR
Flux Operacional: The visual identity conveys a welcoming and unifying ambience to all visitors and to deliver the message that it is a platform where the people can realise their dreams in art and igniting their creative spark.
Membres de l'Equipa: Client: Art Promotion Office, The Hong Kong SAR
Designer: Kimhung Choi, Thomas Siu