Uebaa Identitat de Marca per Marcelo Ruis Vargas Martinelli

Lo dissènh Uebaa Identitat de Marca per Marcelo Ruis Vargas Martinelli es un laureat autfo estimfo del prestigfo 2023 A' Design Award de Fèrre dins la Categoria de Competfo Grafica.

FèrreGrafica· 2023

Uebaa Identitat de Marca

per Marcelo Ruis Vargas Martinelli

Client : Laika

Laureat del A' Design Award de Fèrre dins la Categoria Grafica

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Colors

Lo Concèpte

A prepaus de Uebaa Identitat de Marca

Uebaa es una identitat de marca creada per una entrepresa que fabrica de produchs per enfants. L'identitat se basa sus quatre idèas: ludic, foncional, durable e estetic. Aquestas idèas s'expriman a travèrs una larga paleta de colors, d'illustracions e de pictogramas. Lo lengatge visual s'adreça als enfants, mentre que las idèas de marca parlan als parents. Lo sistèma s'aplica a un brandbook de 96 paginas, d'etiquetas, de cartas, d'articles de papeterie, de superfícias, de mèdias socials e a un site web. La màger part dels elements estampats son produchs per impression offset en colors CMJN, e las illustracions son fachas numericament.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Uebaa Identitat de Marca a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Uebaa Identitat de Marca siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Uebaa Identitat de Marca merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Based on four pillars namely playful, functional, sustainable and aesthetic, the Uebaa brand manages to have its communication oriented towards the development of products that offer tangible benefits to its public. The pillars are graphically translated by an extensive palette of colors and illustrations that stimulate creativity and imagination. The brand Uebaa starts to communicate in an authentic way through its own and unmistakable visual elements, becoming a reference in its business segment.
Dimensions e Embalatge: Brandbook, format 180 x 180 mm, 96 pages. Tag, sheet format 50 x 90 mm, printed on offset paper 300 g/m2., 4X0 colors (CMYK). Card, sheet format 50 x 85 mm printed on offset paper 300 g/m2., 4X4 colors (CMYK).
Etiquetas: Branding, visual identity, brand identity, illustration
Tecnologia de Produccion: Most of the graphic materials were produced in offset in CMYK-scale colors. Original site development in PHP language. The illustrations were developed digitally.
Desaffo de Dissènh: The brand language encountered significant implementation challenges. For it is a extensive identity system, with several elements of visual
identity and an extensive color palette, the brand book required detailed treatment of the rules and guidelines for use, especially in the integration of identity elements with typography. The line's sub-brands, Toca and Pingo, expanded the Uebaa business model, but also required restrictions on the integrated use with the parent brand.
Recèrca: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Uebaa brand.
Inspiracion: The Uebaa brand needed to find its own branding language, which would develop narratives for its final audience, children and their parents, building an affective connection with them. The tone of the brand's speech was rethought and a series of ludic narratives, illustrations and pictograms were created to bring Uebaa closer to its audience. Applied to surfaces, social media, stationery, the website and much more, the images are basis for the exposure of the fun and childlike spirit of the brand.
Durada del Projècte: The project started in June 2020 and finished in June 2022 in Sao Paulo, Brazil.
Flux Operacional: The new brand identity project of the Uebaa brand allowed it to appropriate the universe of childlike language with authority, without incurring a model permeated with cliches. The brand identity uses illustrations to pragmatically exemplify its brand basis namely playful, functional, sustainable and aesthetic. The visual language is for children, but the brand basis aim to dialogue with parents.
Membres de l'Equipa: Ruis Vargas, Creative Director and Illustrator; Agnes Svilenov and Lorenzo Morelatto, graphic designers
Crèdits d'Imatges: Laika Design