Lo dissènh Animated Koopmans Logo Identitat Corporativa per Ruud Winder - Rebrandt es un laureat autfo estimfo del prestigfo 2023 A' Design Award d'Argent dins la Categoria de Competfo Grafica.

ArgentGrafica· 2023

Animated Koopmans Logo Identitat Corporativa

per Ruud Winder - Rebrandt

Client : Rebrandt

Laureat del A' Design Award d'Argent dins la Categoria Grafica

42,547

Laureat de Prèmi Verificat

Verificar l'Estat del Prèmi per #149078

Visitar lo site Veire a A' Design Award Comunicat de premsa Insígnia del prèmi

Colors

Lo Concèpte

A prepaus de Animated Koopmans Logo Identitat Corporativa

Koopmans a demandat a Rebrandt de comunicar mai clarament l'amplada de la gama. Lo mot "imprimariá" representa pas mai çò que fan. Aquesta novèla identitat es doncas pas solament un lenguatge de concepcion esteticament atractiu mas tanben un instrument estrategic de marketing que comunica la larga gama de produits que pòdon ofrir. Ruud Winder, cap de concepcion de Rebrandt, voliá que l'actitud dinamica de trabalh de l'organizacion se reflectisse dins las creacions. Lo movement contrasta amb la suposada immobilitat d'una entrepresa d'impremta, exactament aquela amplada caliá de metre en relèu.

La Reconoissença

A prepaus del A' Design Award d'Argent

Animated Koopmans Logo Identitat Corporativa a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Animated Koopmans Logo Identitat Corporativa siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Animated Koopmans Logo Identitat Corporativa es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Koopmans asked the rebranding agency to communicate the breadth of the range more clearly. The word 'print shop' no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language, but also a strategic marketing instrument that communicates the wide range of products they can offer.

The animated logo (see video) is the basic logo of this company. Koopmans uses it everywhere; online, in videos and all kind of presentations.
Etiquetas: Typographic, animated logo, logo system
Desaffo de Dissènh: The hardest part was getting the typography into a solid balance. After hundreds of versions Rebrandt finaly succeeded.
Recèrca: Company exists more than 70 years, this history needs to be carried by this new design too. With the typography the design is timeless with a small hint to history.
Inspiracion: The designer wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.
Durada del Projècte: From concept to realisation approximately 3 months.
Flux Operacional: Logosystem is moving as an abacus, slidely moving from one to the other option. Animation is made by Peter Puntman and online by Kaz van Wel.
Brevets: Ruud Winder - Rebrandt 2022
Membres de l'Equipa: Ruud Winder — concept & design
Linda Kaandorp — dtp
Peter Puntman — animation
Kaz van Wel — website + html5 animation
Crèdits d'Imatges: Ruud Winder - Rebrandt 2022