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Home Afiche by Tao Ran
Home Afiche by Tao Ran
Home Afiche by Tao Ran
Home Afiche by Tao Ran
Home Afiche by Tao Ran

Bronze Grafica · 2023

Home Afiche

by Tao Ran

  • A' Design Award de Bronze 2023 in Grafica
  • CLIENT: Shenzhen Yixin Visual Brand Planning Consulting Co., Ltd
  • Estimated Number of Design Views: 11,782
  • Verification code 3CCE41D598 · Verify this award
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About Home Afiche

L'afiche utiliza un lengatge visual grafic simple en blanc e negre e una forma de presentacion umoristica per donar al public una experiéncia visuala viva. A travèrs la nidificacion dels aucèls, cap de material de brancas pòt èsser trobat per far lo niu. A la plaça, de palhas de plastic son utilizadas coma material de nidificacion, reflectissent lo domatge ambiental grèu. S'espera que lo public pòsca pensar a la deterioracion de l'environament, e tanben apelar las personas a portar mai d'atencion a la proteccion de l'environament e de las forèstas.

About the A' Design Award de Bronze

Home Afiche a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Home Afiche siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Home Afiche satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Press Kit

Unique Properties
The poster uses the simple black and white graphic visual language and humorous presentation form to give the audience a vivid visual experience. Through the nesting of birds, no branch material can be found for nesting. Instead, plastic straws are used as nesting materials, reflecting the serious environmental damage. It is hoped that the audience can think about the deterioration of the environment, and also call on people to pay more attention to protecting the environment and forests.
Dimensions & Packaging
700*1000mm
Tags
poster、Environment、ecology、birds
Production Technology
Will print on the textured paper that gives the prints the touch feeling.
Design Challenge
How to use the simple black and white graphic language to describe the environmental problems facing mankind.
Research
Use the simple black and white graphic visual language, combined with the humorous expression form that is easy for people to accept and understand, to achieve the visual experience for the audience and arouse the thinking of environmental protection.
Inspiration
One day, I accidentally saw a bird holding a plastic straw in its mouth, which is a strong contrast to the bird holding a branch in its mouth to build a nest in my memory. Because of such a touch, I created this public welfare poster.
Project Duration
Poster design started in June 2022 and completed in September 2022.
Operation Flow
Although it is a poster for domestic events, it has been introduced all over the world and has a strong presence through the participation exhibitions of many international competitions.

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