Doritos W and Y Embalatge Alimentari by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award de Fèrre in Edicion Limitada Competition Category.
FèrreEdicion Limitada· 2023
Doritos W and Y Embalatge Alimentari
by PepsiCo Design and Innovation
A' Design Award de Fèrre Winner in Edicion Limitada Category
- 36,648
- Verified Award Winner
- Verify Award Status for #149719
The Design
About Doritos W and Y Embalatge Alimentari
Doritos W e Y es un dessenh d'embalatge alimentari en edicion limitada creat per marcar la tornada finala del duo de reggaeton Wisin y Yandel. L'embalatge fa partida d'un sistèma d'identitat visuala mai larg, ofèrt pendent un temps limitat. Lo fons pòrta las colors roja, blanca e blava del drapèu de Puerto Rico. Una fotografia estilizada en blanc e negre dels dos artistas es plaçada al centre, al costat d'un tèxte que promòu la tornada mondiala La Ultima Mision. Lo logotipe angular de Doritos es mostrat de manièra prominenta sus la fàcia frontala del paquet.
The Recognition
About the A' Design Award de Fèrre
Doritos W and Y Embalatge Alimentari a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Doritos W and Y Embalatge Alimentari siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Doritos W and Y Embalatge Alimentari merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Wherever major cultural events happen, PepsiCo brands can be found making a unique mark. After two decades together, reggaeton duo Wisin & Yandel announced their final tour, and Doritos wanted to play a part in marking this historical moment in the performers’ career. So, the Design Team created a Visual Identity System (VIS) and Limited Time Offer (LTO packaging) to pay tribute to Wisin & Yandel and this milestone musical event.
- Inspiration
- The Doritos W&Y packaging reflects this pride, as the proud red, white, and blue colors of the Puerto Rican flag adorns the background of the design. A stylized black and white photograph of Wisin & Yandel was centered on the pack, adding a nostalgic touch alongside text promoting "La Última Misión" World Tour. The angular Doritos logo ws prominently featured, adding a bold touch that perfectly matched the vibrant energy of the group's music.
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