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Lotus Moon Chinese Baijiu Embalatge de Botelha by Yingsong Chen

Lotus Moon Chinese Baijiu Embalatge de Botelha by Yingsong Chen is a highly esteemed winner of the very prestigious 2023 A' Design Award de Fèrre in Dissènh d'Embalatge Competition Category.


FèrreEmbalatge· 2023

Lotus Moon Chinese Baijiu Embalatge de Botelha

by Yingsong Chen

Client: Lian Yue Tai Distillery (China) Co., Ltd

A' Design Award de Fèrre Winner in Embalatge Category

Colors

The Design

About Lotus Moon Chinese Baijiu Embalatge de Botelha

Lotus Moon Chinese Baijiu es un design d'embalatge per una aiga ardenta chinesa. La botelha es facha de veire verd deslusit e translucid, que daissa passar la lutz e suggerís la lutz de la luna. Lo design fa referéncia a un poèma classic ont un poèta beu sol e leva una copa a la luna. Una figura que leva una copa es representada a la basa de la botelha, e una ombra se pòt veire a travèrs del liquid, dempuèi lo darrièr. Lo tap de la botelha pòt tornar èsser utilizat, per exemple coma supòrt per l'encens. L'embalatge mesura 140 per 140 per 260 millimètres.

The Recognition

About the A' Design Award de Fèrre

Lotus Moon Chinese Baijiu Embalatge de Botelha a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Lotus Moon Chinese Baijiu Embalatge de Botelha siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Lotus Moon Chinese Baijiu Embalatge de Botelha merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This Baijiu packaging design is full of oriental romantic imagination space and drinking fun.
The translucent frosted green glass bottle reveals the moonlight, bringing consumers into the romantic scene of the poet toasting to the moon under the hazy moonlight. The bottle cap can also be reused, such as the base of incense, so as to enhance the user experience and sense of ritual.
Dimensions & Packaging
140mmx140mmx260mm
Production Technology
Glass, Environmental cloth, plastic
Inspiration
Inspired by a poem:"To invite the moon I raise my cup.We're three, as my shadow shows up." The poet was drinking alone under the moon in the flowers. Facing the bright moon and the shadow, it seems that 3 people drink together in the illusion.
Just below the bottle is Li Bai raising his cup and inviting the moon to drink. You can see Li Bai's shadow on the back through the transparent wine. Where is the 3rd one? It’s oneself who is drinking! Very oriental sentiment and poetry!
Team Members
Creative Director: Yingsong Chen
Illustrator: Wenbing Cheng, longKun Zou
3D: Wei Hu
Design: Huandi Li, Wenbing Cheng

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